Senior Associate Brand Manager - Private-Label Growth Hybrid

Eastridge Workforce Solutions; Norfolk (MA); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + match

Paid Time Off

Job summary

Eastridge Workforce Solutions in Norfolk, MA, seeks a Senior Associate Brand Manager to grow a private-label portfolio within the U.S. military retail channel, guiding initiatives across Product, Price, Place, Promotion and Packaging from concept to retail launch.

The role partners with Marketing, Product Development, Supply Chain, Sales and external vendors to support commercialization, launches, promotional execution, and business analysis, providing cross-functional leadership and measurable

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years in marketing, brand management, project management, or related field.
• Proficient in Microsoft Office.
• Strong analytical, organizational, communication, and presentation skills.
• Ability to manage multiple projects and cross-functional deliverables.

Responsibilities

• Support private-label brand initiatives across Product, Price, Place, Promotion, and Packaging.
• Coordinate product commercialization activities from concept through retail launch, maintaining project plans, timelines, and launch-readiness activities.
• Identify project risks and coordinate corrective actions to keep initiatives on schedule.
• Coordinate product launches, packaging updates, merchandising initiatives, promotional programs, and retail activation activities.
• Support in-store execution, demonstrations, sampling events, customer programs, and other retail initiatives.
• Partner with Supply Chain and Operations to ensure inventory, product, packaging, and execution readiness.
• Coordinate the development of packaging, point-of-sale materials, presentations, sales tools, and other marketing assets while maintaining brand consistency.
• Analyze sales, promotions, category performance, product results, and key performance indicators; prepare business reviews, executive presentations, and performance reports with actionable recommendations.

Skills

Strong analytical skills

Organizational skills

Communication skills

Presentation skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Tools

Microsoft Office

Job description

Eastridge Workforce Solutions in Norfolk, MA, seeks a Senior Associate Brand Manager to grow a private-label portfolio within the U.S. military retail channel, guiding initiatives across Product, Price, Place, Promotion and Packaging from concept to retail launch.

The role partners with Marketing, Product Development, Supply Chain, Sales and external vendors to support commercialization, launches, promotional execution, and business analysis, providing cross-functional leadership and measurable