Senior Associate Brand Manager

Eastridge Workforce Solutions; Norfolk (MA); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + match

Paid Time Off

Job summary

Eastridge Workforce Solutions in Norfolk, MA, seeks a Senior Associate Brand Manager to grow a private-label portfolio within the U.S. military retail channel, guiding initiatives across Product, Price, Place, Promotion and Packaging from concept to retail launch.

The role partners with Marketing, Product Development, Supply Chain, Sales and external vendors to support commercialization, launches, promotional execution, and business analysis, providing cross-functional leadership and measurable

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years in marketing, brand management, project management, or related field.
• Proficient in Microsoft Office.
• Strong analytical, organizational, communication, and presentation skills.
• Ability to manage multiple projects and cross-functional deliverables.

Responsibilities

• Support private-label brand initiatives across Product, Price, Place, Promotion, and Packaging.
• Coordinate product commercialization activities from concept through retail launch, maintaining project plans, timelines, and launch-readiness activities.
• Identify project risks and coordinate corrective actions to keep initiatives on schedule.
• Coordinate product launches, packaging updates, merchandising initiatives, promotional programs, and retail activation activities.
• Support in-store execution, demonstrations, sampling events, customer programs, and other retail initiatives.
• Partner with Supply Chain and Operations to ensure inventory, product, packaging, and execution readiness.
• Coordinate the development of packaging, point-of-sale materials, presentations, sales tools, and other marketing assets while maintaining brand consistency.
• Analyze sales, promotions, category performance, product results, and key performance indicators; prepare business reviews, executive presentations, and performance reports with actionable recommendations.

Skills

Strong analytical skills

Organizational skills

Communication skills

Presentation skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Tools

Microsoft Office

Job description

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Created/Revised Date: September 3, 2026

Anticipated Closing Date: Open Until Filled

Job Title: Associate Brand Manager, Sr.

Location: Norfolk, MA — Hybrid (2 days per week in office, Tuesday & Wednesday)

Shift: Standard Business Hours

Salary Pay Range and Other Compensation

• The salary range for this position is expected to be between $110,000 - $125,000 per year, depending on experience and other qualifications of the successful candidate.
• This position may also be eligible for additional bonus up to 10% based on performance and subject to the terms of the Company’s applicable plans.

Employment Type: Full-Time | Direct Hire

FLSA Status: Exempt

Schedule: Monday–Friday; Hybrid schedule with Tuesday and Wednesday in the office

About the Role

We are seeking a Senior Associate Brand Manager to support the growth and execution of a private-label portfolio within the U.S. military retail channel. This role will help manage initiatives across Product, Price, Place, Promotion, and Packaging, coordinating projects from initial concept through retail launch.

The Associate Brand Manager, Sr. will work cross-functionally with Marketing, Product Development, Supply Chain, Sales, Operations, and external partners to support commercialization, product launches, promotional execution, retail activation, and business analysis. This is a highly collaborative role with visibility across multiple business functions and the opportunity to contribute directly to brand growth and customer engagement.

Essential Duties and Responsibilities

• Support the execution of private-label brand initiatives across Product, Price, Place, Promotion, and Packaging.
• Coordinate product commercialization activities from concept through retail launch, maintaining project plans, timelines, and launch-readiness activities.
• Identify project risks and coordinate corrective actions to keep initiatives on schedule.
• Coordinate product launches, packaging updates, merchandising initiatives, promotional programs, and retail activation activities.
• Support in-store execution, demonstrations, sampling events, customer programs, and other retail initiatives.
• Partner with Supply Chain and Operations to ensure inventory, product, packaging, and execution readiness.
• Coordinate the development of packaging, point-of-sale materials, presentations, sales tools, and other marketing assets while maintaining brand consistency.
• Analyze sales, promotions, category performance, product results, and key performance indicators; prepare business reviews, executive presentations, and performance reports with actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field required.
• 2–5 years of experience in marketing, brand management, project management, or a related field.
• Strong proficiency in Microsoft Office.
• Strong analytical, organizational, communication, and presentation skills.
• Demonstrated ability to manage multiple projects, timelines, and cross-functional deliverables.
• Strong attention to detail, problem-solving skills, ownership, and accountability.
• Ability to effectively collaborate with internal teams, external partners, vendors, and customers.

Preferred

• MBA or advanced degree.
• Experience with Asana or similar project management tools.
• Experience in Consumer Packaged Goods (CPG), retail, food distribution, or the commissary/exchange industry.
• Experience supporting product commercialization, private-label brands, or retail product launches.

Benefits

• Medical, Dental, Vision
• 401(k) + match
• Paid Time Off

Disclaimer

The compensation and benefits information in this posting represent a good faith and reasonable estimate of what it might pay for this position . This information may be modified at any time, subject to applicable law.

Equal Opportunity Employer

Eastridge Workforce Solutions is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity , and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity , gender e xpression, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Eastridge Workforce Solutions also prohibits harassment or retaliation of applicants or employees based on any of these protected categories. It is our policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Massachusetts Candidates

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.