Senior Brand Manager

Kimberlyclark; Chicago (IL); Hybrid; USD 173,000 - 214,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Kimberly-Clark is seeking a Senior Brand Manager to lead demand creation for iconic brands like Huggies, Kleenex and Scott. You will shape brand strategy, guide cross-functional teams, and translate consumer insights into integrated, full-funnel plans that build equity and drive growth.

In this role, you’ll partner with the General Manager and business leaders to optimize A&P investment, measure performance with data-driven routines, and foster an inclusive learning culture while delivering

Qualifications

• Bachelor’s degree or higher.
• 10+ years of professional experience, preferably within the Consumer Goods Industry.
• Progressive experience in brand marketing, integrated marketing, communications, consumer experience or a related discipline.
• Strong marketing and business acumen, including: experience developing brand strategy, positioning and demand-generating plans grounded in consumer, cultural, category and behavioral insights.
• Experience leading integrated, full-funnel marketing planning across the consumer journey with subject-matter experts and agency partners.
• Experience leading agency ecosystems and cross-functional experts to build integrated marketing plans and deliver against shared business objectives.
• Proven ability to influence senior stakeholders, lead cross-functional teams and create alignment without relying on formal authority.
• Ability to use marketing and business performance data to assess effectiveness, manage investment, make trade-offs and optimize against business and financial objectives.

Responsibilities

• Lead brand Demand Creation strategy, annual plans and execution in-market that build equity, drive demand and deliver business outcomes.
• Orchestrate the cross-functional Pod and Integrated Agency Team (IAT) by aligning priorities, decision rights, owners and deliverables, ensuring the collective delivers one connected plan and recommendation to the business.
• Champion creative excellence by partnering with internal teams and agency partners to develop distinctive, effective work that builds the brand and drives demand.
• Ensure marketing strategies reflect evolving consumer discovery behaviors, including AI- and algorithm-driven experiences.
• Strengthen brand relevance by ensuring the brand shows up meaningfully in culture, builds equity over time and remains connected to evolving consumer needs.
• Partner with the General Manager and business leaders to champion creative excellence, consistent execution and culturally relevant brand-building work.
• Own and steward the brand A&P investment across national, retail, non-working and owned channels, making disciplined trade-offs tied to business priorities and business outcomes.
• Build a high-performing, inclusive learning culture where experts are empowered, feedback is expected and teams adapt quickly to consumer and market needs.

Skills

Brand strategy

Demand creation

Cross-functional leadership

Integrated marketing planning

Agency management

Data-driven optimization

Stakeholder influence

Measurement & investment optimization

Education

Bachelor’s degree or higher

Job description

Senior Brand Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

• Lead brand Demand Creation strategy, annual plans and execution in-market that build equity, drive demand and deliver business outcomes.
• Orchestrate the cross-functional Pod and Integrated Agency Team (IAT) by aligning priorities, decision rights, owners and deliverables, ensuring the collective delivers one connected plan and recommendation to the business. Translate consumer, cultural, category and behavioral insights into integrated, full-funnel content and connections plans across key channels and moments.
• Champion creative excellence by partnering with internal teams and agency partners to develop distinctive, effective work that builds the brand and drives demand.
• Ensure marketing strategies reflect evolving consumer discovery behaviors, including AI- and algorithm-driven experiences.
• Strengthen brand relevance by ensuring the brand shows up meaningfully in culture, builds equity over time and remains connected to evolving consumer needs.
• Partner with the General Manager and business leaders to champion creative excellence, consistent execution and culturally relevant brand-building work.
• Own and steward the brand A&P investment across national, retail, non-working and owned channels, making disciplined trade-offs tied to business priorities and business outcomes. Use marketing and business performance data to establish measurement routines, optimize in-market activity and scale successful learning.
• Build a high-performing, inclusive learning culture where experts are empowered, feedback is expected and teams adapt quickly to consumer and market needs.

Required Qualifications

• Bachelor’s degree or higher.
• 10+ years of professional experience, preferably within the Consumer Goods Industry.
• Progressive experience in brand marketing, integrated marketing, communications, consumer experience or a related discipline.
• Strong marketing and business acumen, including: experience developing brand strategy, positioning and demand-generating plans grounded in consumer, cultural, category and behavioral insights.
• Experience leading integrated, full-funnel marketing planning across the consumer journey with subject-matter experts and agency partners.
• Experience leading agency ecosystems and cross-functional experts to build integrated marketing plans and deliver against shared business objectives.
• Proven ability to influence senior stakeholders, lead cross-functional teams and create alignment without relying on formal authority.
• Ability to use marketing and business performance data to assess effectiveness, manage investment, make trade-offs and optimize against business and financial objectives.

Preferred Qualifications

• Depth of knowledge in one or more Content & Connections disciplines such as media, creative/content, social, commerce, consumer experience, digital or integrated marketing.
• Experience in consumer-packaged goods or another high-volume consumer category, including exposure to retailer dynamics and consumer demand generation.
• Experience operating in or helping implement new capabilities, tools, operating models or other evolving ways of working.
• Experience championing creative excellence and improving the quality and effectiveness of consumer-facing work.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade7, grade level and / or compensation may vary based on location/country

Salary Range: 173,400 – 214,200 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time