Senior Associate Athletic Director

The University of Texas at Arlington; Arlington (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading university seeks a Senior Associate Athletic Director – External Affairs/Chief Revenue Officer to drive revenue-generating strategies and oversee external operations. The role includes optimizing ticket sales, sponsorships, and marketing initiatives to enhance fan engagement and financial goals within UTA Athletics.

Qualifications

• Five years relevant experience in NCAA Division-I athletics department or equivalent.
• Experience in external affairs at an NCAA Division-I athletics department preferred.
• Strong strategic planning and revenue generation skills.

Responsibilities

• Lead revenue-generating efforts for UTA Athletics including ticket sales and sponsorships.
• Oversee marketing, public relations, and branding to enhance fan engagement.
• Serve on senior leadership team to contribute to strategic planning.

Skills

Revenue generation

Marketing

Public relations

Digital media

Strategic planning

Education

Bachelor’s degree

Master’s degree

Job description

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Job Summary

The Senior Associate Athletic Director – External Affairs/Chief Revenue Officer is responsible for leading revenue-generating efforts for UTA Athletics, including ticket sales, sponsorships, licensing, and merchandising. Oversees external operations such as marketing, branding, public relations, and digital media to grow fan engagement and support long-term financial goals. Serves on the department’s senior leadership team and contributes to strategic planning and administrative oversight.

Job Summary

The Senior Associate Athletic Director – External Affairs/Chief Revenue Officer is responsible for leading revenue-generating efforts for UTA Athletics, including ticket sales, sponsorships, licensing, and merchandising. Oversees external operations such as marketing, branding, public relations, and digital media to grow fan engagement and support long-term financial goals. Serves on the department’s senior leadership team and contributes to strategic planning and administrative oversight.

Minimum Qualifications

• Bachelor’s degree.
• Five (5) years relevant experience or an equivalent combination of education experience in an NCAA , Division-I athletics department, or a equivalent mix of education and relevant experience in similar role
  
  

Preferred Qualifications

• Master’s degree
• Seven (7) years’ experience with any relevant external affairs department within an NCAA division-I athletics department.
  
  

Essential Duties And Responsibilities

• Oversee and optimize revenue-generating operations and growth through various streams including ticket sales, sponsorships, licensing, and merchandising.
• Develop innovative revenue streams through strategic planning and market analysis.
• Establishes and tracks key performance indicators (KPIs) to measure the success of external initiatives and revenue-driving efforts.
• Develops and implements comprehensive revenue strategies that maximize ticket sales, corporate sponsorships, fundraising, licensing, and multimedia rights.
• Directs ticket sales strategies, including pricing, packaging, and outreach initiatives, to increase attendance and revenue.
• Leads the development, execution, and communication of the vision and strategic plan for all athletics external initiatives, with a solid focus on generating revenue and enhancing the department’s financial sustainability.
• Collaborates with internal and external partners to ensure a cohesive approach to branding, messaging, and engagement across all platforms.
• Oversees marketing, public relations, promotions, branding, and digital media efforts to drive fan engagement, attendance, and visibility of UTA Division of Intercollegiate Athletics and associated events.
• Serve as a member of Athletics Department Senior Leadership Team contributing to overall strategic planning and decision-making.
• Serve as a Sports Administrator if assigned.
• Perform other duties as assigned.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Higher Education

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