Online Marketing Manager

Educated Solutions Corp; Seattle (WA); On-site; USD 70,900 - 151,700; Full time

Job summary

A leading company seeks an Online/Digital Marketing Generalist to enhance customer and seller campaigns for a platform dedicated to handcrafted products. The role involves managing campaigns for notable events, crafting communications for sellers, and collaborating across teams. Ideal candidates have a bachelor's degree and strong marketing analytics skills.

Qualifications

• 2+ years of experience in online digital marketing or merchandising.
• Strong campaign experience in digital content merchandising and email marketing.
• Fluency in analyzing digital performance metrics.

Responsibilities

• Develop and execute customer-facing marketing campaigns for Handmade.
• Create seller-facing communications, including newsletters and webinar content.
• Own the performance reporting of campaigns using tools like SQL and Tableau.

Skills

Digital content merchandising

Email marketing

eCommerce analytics

Writing

Communication

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

SQL

Tableau

Excel

Arborist

Content Symphony

Sophia

Daily Orders

Job description

Direct message the job poster from Educated Solutions Corp

ESC has an exciting opportunity for an Online/Digital Marketing Generalist to drive both customer- and seller-facing campaigns that support our premier client’s artisan community. This is a unique opportunity to help small businesses thrive on a platform dedicated to handcrafted, high-quality products.

As part of the client’s NA Stores Marketing Team, you’ll manage high-impact digital campaigns for events like Back to School, Labor Day, and Holiday, while also crafting communications that support and educate Handmade sellers through newsletters, forums, and webinars. This is a cross-functional role starting as a 4-month contractor, working onsite in Seattle, with high visibility and the opportunity to collaborate across multiple internal teams and tools, offering excellent exposure to the ecosystem and potential for long-term conversion.

Key Responsibilities

• Develop and execute customer-facing marketing campaigns for Handmade, including product curation, onsite merchandising, and event- and deal-driven landing pages
• Create seller-facing communications including monthly newsletters, webinar content, and forum posts
• Own the performance reporting of campaigns using tools such as SQL, Tableau, and Excel, turning data into actionable insights
• Analyze key metrics such as CTR, conversion rate, and WoW sales to optimize campaign effectiveness
• Collaborate cross-functionally with teams across design, product, analytics, and category management to launch and scale campaigns
• Manage content creation tools like Arborist, Content Symphony, Sophia, and Daily Orders

Typical Day in the Role

• Create and optimize digital placements for upcoming campaigns and promotions
• Analyze daily sales data and refine marketing strategy accordingly
• Draft and review seller communications (newsletters, announcements)
• Collaborate with team members in marketing and merchandising on cross-channel initiatives
• Flex between different priorities based on business needs (fluid day-to-day)
• Tools used: SQL, Excel, Tableau, Amazon’s internal CMS and merchandising platforms

Required Experience:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2+ years of experience in online digital marketing or merchandising (e.g., Amazon, Starbucks, Nordstrom, Expedia)
• Strong campaign experience in digital content merchandising, email/newsletter marketing, and eCommerce analytics
• Fluency in analyzing digital performance metrics (CTR, WoW, sales) in Excel
• Experience with weekly business reporting and creating actionable insights
• Familiarity with Amazon platforms and customer-facing campaign workflows
• Tools: Arborist, Content Symphony, Sophia, Daily Orders, SQL, Tableau, Excel
• Strong writing and communication skills for both internal and external audiences

Preferred:

• Experience in B2C digital campaigns with a retail or eCommerce brand

Disqualifiers (Do NOT apply if):

• Your background is in event planning, field marketing, or person-to-person marketing
• You do not have digital campaign or online merchandising experience

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Retail

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