Marketing Coordinator

Addison Group; Springfield (VA); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading company in Springfield, VA is seeking a Marketing Coordinator to manage marketing initiatives and public relations activities. The ideal candidate will have 2-5+ years of marketing experience and will focus on data tracking and compliance with incentive programs. This is a full-time, on-site role with a salary range of $65,000-$70,000 based on experience.

Qualifications

• 2-5+ years of marketing experience.
• Excellent writing and communication skills.
• Proficiency in Microsoft Office and graphic design tools.

Responsibilities

• Implement and coordinate field-facing marketing initiatives.
• Draft radio ad scripts and manage marketing materials.
• Support digital marketing campaigns and social media initiatives.

Skills

Excellent writing

Communication

Proficiency in Microsoft Office

Education

BS/BA in Marketing

BS/BA in Communication

Tools

Canva

Adobe Illustrator

Adobe Photoshop

Microsoft Publisher

Job description

Addison Group's client is actively searching for a new Marketing Coordinator to join the team! Our client is based in the Springfield, VA area and is fully on-site. This is a permanent role with a salary range of $65,000-$70,000 based upon experience. The ideal candidate comes with at least 2-5+ years of marketing experience. The ideal candidate will be responsible for theday-to-day implementation of field-facing marketing and public relations activities. With a heavy focus on data tracking, reporting, and analysis, the Marketing Coordinator assures accurate and complete compliance with retail incentive programs.

Responsibilities:

Marketing & Promotions

• Implement and coordinate field-facing marketing initiatives and promotions.
• Participate in key marketing and branding meetings.
• Maintain accurate station profiles (POP sizes, images, hours of operation).
• Order, track, and manage branded/operational materials (e.g., POP, uniforms, CPG items).
• Create and maintain the Marketing Handbook.
• Track and report marketing program expenses.

Media Management

• Draft radio ad scripts and visuals.
• Manage and inventory marketing materials in storage.

Branding

• Coordinate branding efforts across departments and with external contacts.
• Track incentive programs and ensure delivery.
• Maintain accurate projects and programs database.

Mystery Shop & Loyalty Programs

• Collect and analyze station performance data from various brand programs.
• Manage appeals for mystery shop scores monthly.
• Develop improvement materials for field teams.
• Track branding/loyalty program performance metrics.
• Support event planning and execution for station promotions.

Public Relations

• Support community/industry events and be present on-site.
• Track and manage community service initiatives.
• Handle customer feedback, complaints, and compliments.
• Create presentation and communication materials as needed.

Digital Media

• Update company website content and manage media presence.
• Support digital marketing campaigns and social media initiatives.

Industry Association Management

• Maintain company membership with industry associations.
• Coordinate conference/meeting registrations and reporting.

General Support

• Assist Director of PR & Marketing and Brand Manager with projects.
• Perform other duties as assigned.
• This role will require travel to sites across the Northern Virginia and DC area for events. A company vehicle is not provided.

Qualifications

• 2-5+ years' of marketing experience
• BS/BA in Marketing, Communication, or a related field of study
• Excellent writing and communication skills
• Valid Driver's License
• Proficiency in Microsoft Office: Excel, Word, Outlook, PowerPoint, and able to use MS Publisher
• Familiar with content management systems including Canva and Adobe products (i.e., Illustrator, Photoshop, etc.) for graphic design/editing

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Public Relations

• Industries

  Staffing and Recruiting

Referrals increase your chances of interviewing at Addison Group by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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