Senior Art Director, Demand Gen

Okta; Bellevue (WA); On-site; USD 143,000 - 196,000; Full time

Benefits offered by this job

Equity (where applicable)

Bonus

Health, dental and vision insurance

401(k)

Flexible spending account

Paid leave (including PTO and parental

leave)

Job summary

Okta in Bellevue, WA is seeking a Senior Art Director, Demand Gen to lead visual creative for global demand generation campaigns and growth. You will define aesthetic direction, design cohesive multi-channel assets, and collaborate with copywriters and product teams to translate briefs into compelling visuals.

The role emphasizes accessibility, responsive design, and building modular Figma components to scale asset production while maintaining brand consistency.

Qualifications

• 6+ years of art direction or senior visual design in B2B SaaS or enterprise tech.
• Portfolio demonstrating typography, visual hierarchy and modular systems across digital touchpoints.
• Experience with UX/UI best practices and conversion rate optimization (CRO).
• Proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Ability to review performance metrics and guide creative iteration via A/B testing.
• Strong presenting to marketing executives and cross-functional partners.
• Mentoring junior designers and collaborating with copywriters.

Responsibilities

• Act as the visual creative lead for global demand generation campaigns and set aesthetic direction.
• Design and direct cohesive multi-channel creative across the conversion funnel.
• Collaborate with demand gen leaders, campaign managers, and copywriters to translate briefs into visuals.
• Review analytics and apply quantitative insights to iterative design improvements.
• Extend brand identity to high-conversion environments with accessibility and responsive web standards.
• Build modular Figma components and campaign templates to scale asset production.
• Collaborate with copywriters, motion designers, web producers, and external agencies.

Skills

6+ years

Portfolio

UX/UI basics

A/B testing

Figma

Adobe Creative Cloud

HTML

CSS

After Effects

Lottie

Mentoring

Tools

Figma

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

WCAG

A/B testing

HTML

CSS

After Effects

Lottie

Job description

Okta is hiring a Senior Art Director, Demand Gen in Bellevue, WA (onsite) to lead visual creative for global demand generation and growth.

Responsibilities

• Act as the visual creative lead for integrated, global demand generation campaigns; set distinct aesthetic direction, narrative hierarchy, and digital design standards that strengthen the Okta brand


• Concept, design, and direct cohesive multi-channel creative across the conversion funnel, including paid acquisition (social, programmatic, and search display), landing pages, interactive product tours, gated research reports, and email journeys


• Partner with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs, pipeline targets, and technical concepts into clear visual narratives


• Work with marketing operations and growth marketers to review analytics, engagement heatmaps, and creative A/B testing results, then apply quantitative insights to iterative design improvements


• Extend core brand identity into high-conversion environments while maintaining visual consistency, accessibility (WCAG compliance), and responsive web standards


• Build modular Figma components, campaign templates, and layout systems to accelerate asset production at scale without sacrificing quality


• Collaborate with dedicated copywriters, motion designers, web producers, and external creative agencies from initial brief through final asset handoff

Requirements

• 6+ years of art direction or senior visual design experience, with direct focus on multi-channel digital campaigns, demand generation, or performance creative in B2B SaaS, enterprise tech, or top-tier digital agencies


• Portfolio demonstrating sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, interactive experiences)


• Expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies


• Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), plus modern asset management and workflow tools


• Ability to review performance metrics and work within A/B testing frameworks to guide creative iteration


• Strong verbal and visual presentation skills, including the ability to clearly explain design rationale and strategic thinking to marketing executives, product teams, and cross-functional partners


• Proactive self-starter with experience partnering closely with copywriters and mentoring junior or mid-level designers

Technologies

• Figma


• Adobe Creative Cloud


• Photoshop


• Illustrator


• InDesign


• WCAG


• A/B testing


• HTML


• CSS


• After Effects


• Lottie

Benefits

• Equity (where applicable)


• Bonus


• Health, dental and vision insurance


• 401(k)


• Flexible spending account


• Paid leave (including PTO and parental leave)

Bonus Points

• Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms


• Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units


• Familiarity with front-end web technologies (HTML, CSS) and web design frameworks

Okta Experience

• Supporting Your Well-Being


• Driving Social Impact


• Developing Talent and Fostering Connection + Community

Location: Bellevue, WA (onsite)
Salary: USD 143,000 - 196,000 per year
Minimum experience: 6 years