Senior Art Director, Demand Gen

Okta; Bellevue (CA); On-site; USD 128,000 - 176,000; Full time

Job summary

Okta is seeking a Senior Art Director, Demand Gen to lead visual creative for global demand generation campaigns. You will own end-to-end art direction for integrated programs across AI, workforce identity, customer identity, and developer platforms.

This senior individual contributor role emphasizes concepting, execution, and data-informed iteration, partnering with demand gen, campaign, and copy teams to scale design systems and brand guidelines.

Qualifications

• 6+ years in art direction or senior visual design for multi-channel digital campaigns.
• Proven track record in demand generation or performance creative for B2B SaaS/enterprise tech.
• Strong portfolio with typography, visual hierarchy, and modular systems.

Responsibilities

• Lead visual direction for global demand generation campaigns across channels.

Skills

Art direction

Brand storytelling

Conversion design

Figma

Adobe CC

CRO concepts

Tools

Figma

Adobe Creative Cloud

After Effects

Lottie

HTML/CSS knowledge

Job description

**Secure Every Identity, from AI to Human

**Identity is the key to unlocking the potential of AI. the company secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

The Brand & Creative Team

The Brand & Creative team shapes how the world perceives the company and Auth0. We are a multidisciplinary collective of art directors, copywriters, designers, producers, and strategists who believe that enterprise software creative should be as thoughtful, inventive, and memorable as the best consumer work. We partner across the company to build cohesive, high-craft brand expressions that not only elevate our aesthetic identity but also drive measurable commercial momentum.

The Senior Art Director, Demand Gen Role at the company

We are looking for an experienced, performance-minded Senior Art Director, Demand Gen to serve as the visual creative lead for our global demand generation and growth initiatives.

In this role, you will sit at the intersection of brand excellence and high-velocity performance marketing. You will lead visual concepting and end-to-end art direction for integrated campaigns across our core solution pillars, including AI innovations, workforce identity, customer identity, and developer platforms. From strategic brainstorms to scalable design toolkits, you will shape the creative experiences that engage enterprise decision-makers, guide prospects through complex buying journeys, and drive pipeline growth.

This is a senior individual contributor role requiring both conceptual vision and hands-on execution. You will champion design craft while embracing performance analytics, A/B testing, and modular systems to continuously elevate our creative output.

What you’ll be doing at the company

• Lead Campaign Art Direction: Serve as the visual creative lead for integrated, global demand generation campaigns, establishing distinct aesthetic direction, narrative hierarchy, and design standards that elevate the the company brand across digital channels.

• Direct End-to-End Digital Systems: Concept, design, and direct cohesive multi-channel asset suites across the entire conversion funnel, including paid acquisition (social, programmatic, and search display), high-converting landing pages, interactive product tours, gated research reports, and email journeys.

• Partner on Growth Strategy: Collaborate closely with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs, pipeline targets, and technical concepts into compelling visual narratives.

• Iterate with Performance Data: Partner with marketing operations and growth marketers to evaluate campaign analytics, engagement heatmaps, and creative A/B testing results, translating quantitative findings into iterative design refinements.

• Scale Brand Guidelines in Performance Channels: Extend the company’s core brand identity into high-conversion environments, ensuring visual consistency, accessibility (WCAG compliance), and responsive web standards without sacrificing design integrity.

• Build Reusable Design Toolkits: Develop modular Figma components, campaign templates, and layout systems that empower the team to scale asset production quickly while maintaining exceptional quality.

• Foster Creative Collaboration: Partner closely with dedicated copywriters, motion designers, web producers, and external creative agencies from initial brief through final asset handoff.

What you’ll bring to the role

• Extensive Experience: 6+ years of art direction or senior visual design experience, with a proven focus on multi-channel digital campaigns, demand generation, or performance creative within B2B SaaS, enterprise tech, or top-tier digital agencies.

• A Stellar Digital Portfolio: A comprehensive portfolio showcasing sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, and interactive experiences).

• Deep Conversion Design Intuition: Demonstrated expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies.

• Mastery of Creative Tooling: Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), paired with modern asset management and workflow tools.

• Data-Informed Creative Mindset: Comfort reviewing performance metrics, understanding A/B testing frameworks, and using data to inform creative iteration.

• Cross-Functional Communication & Storytelling: Strong verbal and visual presentation skills, with the ability to articulate design rationale and strategic thinking clearly to marketing executives, product teams, and cross-functional partners.

• Collaborative Spirit: A proactive, self-starter mentality with experience partnering closely with copywriters and mentoring junior or mid-level designers.

Bonus Points

• Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms.

• Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units.

• Familiarity with front-end web technologies (HTML, CSS) and web design frameworks.

P25291

The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$143,000—$196,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, the company offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.the company.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$128,000—$176,000 USD

The the company Experience

• Supporting Your Well-Being

• Driving Social Impact

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