Senior Art Director

Carl Friedrik; United States; Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Share option scheme

London office: hybrid

Job summary

Carl Friedrik is seeking a Senior Art Director to shape how the brand looks across campaigns and eComm, from concept through production to final delivery. You will work closely with the Creative Director and Senior Brand Designer.

This is a hands-on role with responsibility for all aspects of photo/video production and production logistics. You will lead shoots, manage budgets and vendors, direct imagery and oversee post-production while using AI tools to streamline timelines, briefs and status

Qualifications

• 6+ years as an Art Director with hands-on photo/video production experience.
• Portfolio showing campaigns and eComm/packshots with strong visuals.
• Proven ability to manage budgets and vendor relationships for shoots.
• Strong proficiency with AI tools for project management and workflows.
• Expertise in Figma and Adobe Creative Suite, incl. post-production direction.

Responsibilities

• Art direct campaigns, eComm and content from concept to delivery.
• Own end-to-end shoots: crew, location, budgets, schedules, samples, logistics.
• Direct eComm/packshot imagery and guide retouchers to consistency.
• Manage multiple projects, ensure on-brief delivery on time and on budget.
• Leverage AI tools for briefs, timelines, trackers and production docs.
• Build and maintain a network of photographers, stylists, set designers and agencies.
• Bring a cultural point of view to keep imagery relevant.

Skills

Art direction

Photo & video production

Budgeting & vendor mgmt

AI project management

Figma

Adobe Creative Suite

Post-production

Team collaboration

Tools

After Effects

Premiere

Photoshop

InDesign

Job description

About Carl Friedrik

Carl Friedrik is a travel and leather goods brand challenging traditional luxury. We design for modern professionals: timeless design, understated confidence and an uncompromising pursuit of quality. By selling direct-to-consumer and rejecting seasonal fashion, we make products built to last a lifetime. Our pieces have appeared in Succession, The White Lotus and The Gentlemen, and the brand has been recognised by The New York Times, Forbes and the iF Design Awards.

The role

We are looking for a Senior Art Director to shape how Carl Friedrik looks and feels across campaigns and eComm, from concept through production to final delivery. In this role, you’ll work closely with the Creative Director and Senior Brand Designer. This is a hands‑on role which means that you will be responsible for all aspects of photo/video production, including the coordination of production logistics beyond art direction.

What you will do

• Art direct campaigns, eComm and content across photo and video, from concept and references to on‑set direction and post‑production.
• Produce small‑to‑midsize shoots end to end: crew and location sourcing, budgets, schedules, call sheets, product samples and logistics, bookings and vendor invoicing. On larger, seasonal campaigns, you’ll be responsible for outsourcing production logistics to agencies or freelancers.
• Direct all eComm/packshot imagery and manage retouchers to a consistent standard.
• Run several projects at once, from campaigns to ad‑hoc briefs, keeping work on brief, on time and on budget.
• Use AI tools to run projects efficiently: briefs, timelines, trackers, production documents and status updates.
• Build and maintain our network of photographers, filmmakers, stylists, set designers, retouchers and agencies.
• Bring a sharp point of view on culture, so our imagery feels relevant, not just polished.

What you will bring

• 6+ years experience as an Art Director specializing in hands‑on photo and video production, ideally in fashion or lifestyle.
• A portfolio that shows excellent taste and culturally relevant work across campaigns and eComm/packshots
• Proven experience producing photo/video projects, including budgets and vendor management.
• High proficiency with AI tools for project management and day‑to‑day workflow.
• Expert in Figma and Adobe Creative Suite, with strong post‑production knowledge: retouching direction and photo/video editing.
• Exceptionally organised, calm under tight timelines, and comfortable owning your workload and decisions.
• A collaborative, low‑ego way of working: you can lead, and you are happy to roll up your sleeves.

Nice to have

• Experience producing AI imagery.
• Video editing or motion skills (After Effects, Premiere).

Benefits

• Competitive salary and share option scheme.
• London office, hybrid
• Annual company trip and regular team socials
• A fast-growing, international team

Start date

: As soon as possible.