Senior Art Director

Carl Friedrik; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary and share option

London office, hybrid

Annual company trip and team socials

Fast-growing, international team

Job summary

Carl Friedrik is seeking a Senior Art Director to shape brand visuals across campaigns and eCommerce. You will lead hands-on photo and video production, from concept through delivery, collaborating with the Creative Director and Senior Brand Designer.

The role includes coordinating production logistics and outsourcing when needed. Success depends on a strong portfolio, leadership for multiple shoots, and a keen eye for culturally relevant imagery that resonates with modern professionals.

Qualifications

• 6+ years experience as an Art Director specializing in hands-on photo and video production
• Portfolio showing work across campaigns and eComm/packshots
• Proven experience producing photo/video projects with budgets and vendor management
• High proficiency with AI tools for project management and day-to-day workflow
• Expert in design tools and post-production knowledge
• Excellent organizational skills and calm under tight timelines
• Collaborative, hands-on leadership style

Responsibilities

• Art direct campaigns, eComm and content across photo and video from concept to on-set and post-production
• Produce small-to-midsize shoots end to end: crew, location, budgets, schedules, call sheets, samples and logistics
• Direct eComm/packshot imagery and manage retouchers to a consistent standard
• Manage multiple projects simultaneously to stay on brief, on time and on budget
• Use AI tools to streamline briefs, timelines and production documents
• Build and maintain a network of photographers, filmmakers, stylists, set designers, retouchers and agencies
• Bring a sharp point of view on culture to keep imagery relevant

Skills

Art direction

Photo production

Video production

Budgets

Vendor management

AI tools

Figma

Adobe Creative Suite

Post-production

Organization

Collaboration

Tools

Figma

Adobe Creative Suite

Job description

Job description

About Carl Friedrik
Carl Friedrik is a travel and leather goods brand challenging traditional luxury. We design for modern professionals: timeless design, understated confidence and an uncompromising pursuit of quality. By selling direct-to-consumer and rejecting seasonal fashion, we make products built to last a lifetime. Our pieces have appeared in Succession, The White Lotus and The Gentlemen, and the brand has been recognised by The New York Times, Forbes and the iF Design Awards.

The role
We are looking for a Senior Art Director to shape how Carl Friedrik looks and feels across campaigns and eComm, from concept through production to final delivery. In this role, you'll work closely with the Creative Director and Senior Brand Designer. This is a hands-on role which means that you will be responsible for all aspects of photo/video production, including the coordination of production logistics beyond art direction.

What you will do

• Art direct campaigns, eComm and content across photo and video, from concept and references to on-set direction and post-production.

• Produce small-to-midsize shoots end to end: crew and location sourcing, budgets, schedules, call sheets, product samples and logistics, bookings and vendor invoicing. On larger, seasonal campaigns, you'll be responsible for outsourcing production logistics to agencies or freelancers.

• Direct all eComm/packshot imagery and manage retouchers to a consistent standard.

• Run several projects at once, from campaigns to ad-hoc briefs, keeping work on brief, on time and on budget.

• Use AI tools to run projects efficiently: briefs, timelines, trackers, production documents and status updates.

• Build and maintain our network of photographers, filmmakers, stylists, set designers, retouchers and agencies.

• Bring a sharp point of view on culture, so our imagery feels relevant, not just polished.
  

Job requirements

What you will bring

• 6+ years experience as an Art Director specializing in hands-on photo and video production, ideally in fashion or lifestyle.

• A portfolio that shows excellent taste and culturally relevant work across campaigns and eComm/packshots

• Proven experience producing photo/video projects, including budgets and vendor management.

• High proficiency with AI tools for project management and day-to-day workflow.

• Expert in Figma and Adobe Creative Suite, with strong post-production knowledge: retouching direction and photo/video editing.

• Exceptionally organised, calm under tight timelines, and comfortable owning your workload and decisions.

• A collaborative, low-ego way of working: you can lead, and you are happy to roll up your sleeves.
  

Nice to have

• Experience producing AI imagery.

• Video editing or motion skills (After Effects, Premiere).
  

Benefits

• Competitive salary and share option scheme.

• London office, hybrid

• Annual company trip and regular team socials

• A fast-growing, international team
  

Start date: As soon as possible.