Senior Art Director

OneMain Financial; Baltimore (MD); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Employee stock purchase plan

Tuition reimbursement

Paid time off

Paid sick leave

Paid holidays

Volunteer time

Job summary

OneMain Financial in Baltimore, MD is seeking a Senior Art Director to lead visual development across the customer journey, from acquisition to servicing and collections, and to shape cross-channel brand systems.

You’ll work hands-on with a team of designers, copywriters and marketers to translate business goals into compelling creative. Proficiency in Adobe CC and Figma, plus AI-enabled tools, are highly valued.

Qualifications

• 5+ years of professional art direction and design experience.
• Portfolio demonstrating strong conceptual thinking and execution across channels.
• Experience developing integrated campaigns, digital marketing, email and lifecycle communications.
• Strong command of typography, layout, imagery, composition, visual hierarchy and brand systems.
• Ability to articulate ideas and carry concepts across a communication system.
• Experience using AI-enabled tools with sound brand judgment.
• Excellent presentation, communication and collaboration skills.

Responsibilities

• Lead the art direction and visual development of integrated campaigns and customer communications across digital, print, motion and video.
• Develop strong creative concepts and translate them into cohesive visual systems across channels and journey stages.
• Remain hands-on from concept through final execution and production.
• Partner with copywriters, designers and creative directors to merge messaging and design.
• Translate business objectives and regulated information into clear creative.
• Present creative recommendations and explain the strategic thinking behind work.
• Use AI-enabled tools to expand exploration, speed production and maintain brand standards.
• Collaborate with marketing, product, digital, compliance and legal teams.

Skills

Art direction

Design

Visual storytelling

Campaign development

Typography

Brand systems

Presentation

AI-enabled tools

Tools

Adobe Creative Cloud

Figma

Generative AI tools

Job description

About OneMain Financial

At OneMain, our mission is to improve the financial well-being of hardworking Americans. We provide personal loans, credit cards and financial wellness tools that help people move toward their goals with greater confidence.

About the role

We’re looking for a Senior Art Director to help develop clear, compelling and customer-focused creative across the OneMain brand.

This is a senior, hands‑on role for a strong conceptual thinker and visual communicator. You’ll develop creative across the customer journey, from acquisition and originations through servicing and collections, while also contributing to broader brand experiences across digital, print, motion and video.

Working closely with creative directors, copywriters, designers, marketers and business stakeholders, you’ll turn business objectives and customer needs into strong creative ideas and polished execution.

What you’ll do

• Lead the art direction and visual development of integrated campaigns and customer communications across digital, print, motion and video.
• Develop strong creative concepts and translate them into cohesive visual systems that work across channels and customer journey stages.
• Remain hands‑on from initial concept and design exploration through final execution and production.
• Partner with copywriters, designers and creative directors to develop ideas where messaging and design work together.
• Translate complex business objectives, customer insights and regulated information into clear, compelling creative.
• Present creative recommendations confidently and articulate the strategic thinking behind the work.
• Use AI‑enabled creative tools and emerging technologies to expand creative exploration, accelerate production and improve ways of working while maintaining strong creative judgment and brand standards.
• Partner with marketing, product, digital, compliance and legal teams to deliver effective, accurate and accessible communications.
• Help evolve the OneMain brand and creative processes while maintaining consistency and a high standard of creative quality.

Requirments you bring

• 5+ years of professional art direction and design experience, ideally across agency and/or in‑house environments.
• A portfolio demonstrating strong conceptual thinking, visual storytelling and polished execution across multiple channels.
• Experience developing integrated campaigns, digital marketing, email and lifecycle communications.
• Strong command of typography, layout, imagery, composition, visual hierarchy and brand systems.
• The ability to develop distinct creative concepts, articulate the thinking behind them and carry an idea across a broader communication system.
• Experience using generative AI and AI‑enabled creative tools for concept development, visual exploration and production, with sound judgment around brand standards, quality and appropriate use.
• Strong presentation, communication and collaboration skills, including the ability to simplify complex or regulated information.
• Advanced proficiency in Adobe Creative Cloud and Figma.
• Experience in motion design and video production preferred.
• Creative curiosity, attention to detail and the ability to manage multiple priorities in a fast‑paced environment.

Location: Baltimore, MD hybrid schedule Tue Wed Thur

Target base salary range is 85K-$110K, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well‑being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer‑first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, prorated based on start date)
• Paid sick leave as determined by state or local ordinance (prorated based on start date)
• 11 Paid holidays (4 floating holidays, prorated based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)