Senior Analytics Strategist - Media & Insights

horizonmedia; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Horizon Media in New York City is seeking a Senior Analyst, Advanced Analytics to apply sophisticated modeling and analytics to guide clients' media spending and improve efficiency.

You will develop MMM, MTA, and other advanced techniques, collaborate with clients, analytics, data and activation teams, and lead initiatives with strong execution.

The role requires intellectual curiosity, critical thinking, and the ability to communicate insights clearly in a fast-paced environment.

Qualifications

• Bachelor's degree required plus 1-2 years of industry experience; Master's degree preferred
• Exposure to large data sets ('big data') and analysis thereof required
• Experience in the Advanced Analytics realm; media or marketing field strongly preferred
• Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) preferred
• Strong data manipulation/visualization skills (Excel, SQL) required; Tableau/Power BI strongly preferred
• Specific marketing response modeling expertise such as MMM or MTA strongly preferred
• Hands on programming/scripting experience (R, Python) preferred
• Strong verbal communication skills, extremely well-organized

Responsibilities

• Build statistical models and analyses in order to provide insights into media planning and buying for our clients.
• Constantly look for ways to improve the usage of Horizon's existing data and analytics infrastructure.
• Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
• Use automation and technology to increase efficiency and to provide the infrastructure to scale.
• Establish and maintain excellent working relationships with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.
• Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.
• Extensive brand team and client interaction and day-to-day management.

Skills

Statistical modeling

Data visualization

Data manipulation

Programming (R, Python)

Communication skills

Education

Bachelor's degree

Master's degree

Tools

Excel

SQL

Tableau

Power BI

R

Python

Job description

Horizon Media in New York City is seeking a Senior Analyst, Advanced Analytics to apply sophisticated modeling and analytics to guide clients' media spending and improve efficiency.

You will develop MMM, MTA, and other advanced techniques, collaborate with clients, analytics, data and activation teams, and lead initiatives with strong execution.

The role requires intellectual curiosity, critical thinking, and the ability to communicate insights clearly in a fast-paced environment.