Senior Analytics Lead, Digital & Web

Vanguard; Malvern (Chester County); On-site; USD 100,000 - 130,000; Full time

Job summary

Vanguard is seeking a Senior Strategic Analytics Lead for its Chester County location. The role involves driving data analytics for digital strategies, collaborating with product teams, and optimizing user experiences through insights.

The ideal candidate will have over eight years of experience in digital analytics, a strong skillset in SQL and Tableau, and proven expertise in web analytics, specifically Adobe Analytics. Strong communication skills are essential for this role.

Qualifications

• Minimum of eight years of relevant work experience in digital and web analytics.
• Experience in experimentation design, execution, and analysis.
• Excellent communication skills with a focus on storytelling.

Responsibilities

• Collaborate with digital product teams to develop actionable insights.
• Analyze digital engagements to identify friction points and recommend optimizations.
• Design, execute, and analyze digital experiments to validate hypotheses.

Skills

Web analytics expertise

SQL proficiency

Data visualization skills (Tableau)

Adobe Analytics experience

Communication and storytelling

Education

Undergraduate degree or equivalent

Tools

Tableau

SQL

Adobe Analytics

Python

AWS

Redshift

Job description

As a Senior Strategic Analytics Lead, Digital, you will play a pivotal role in transforming how data and analytics drive Vanguard’s digital strategy. Partnering with the Chief Data and Analytics Office (CDAO) and digital product teams, you will analyze and optimize Vanguard’s digital channels and tools. Your work will inform strategic decisions, anticipate client and business needs, and ensure the delivery of the right digital experiences at the right time. You will be expected to work independently, own stakeholder relationships, and proactively recommend areas of opportunity based on your analysis.

What You’ll Do

• Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges.
• Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.
• Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation.
• Serve as the analytics expert on cross‑functional teams for strategic digital initiatives.
• Own and manage recurring analytical requests and reporting processes, ensuring high‑quality, timely delivery.

Core Responsibilities

• Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion.
• Analyze end‑to‑end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations.
• Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms.
• Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management.
• Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results.
• Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling.
• Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services.

Qualifications

• Minimum of eight years of relevant work experience in digital and web analytics.
• Undergraduate degree or equivalent combination of training and experience.
• In‑depth knowledge of web analytics, with specific experience in Adobe Analytics.
• Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred.
• Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data‑driven testing.
• Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics.
• Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data‑driven insights.
• Ability to work independently, manage multiple priorities, and own internal stakeholder relationships.
• Financial services experience is a plus.

Vanguard is not offering visa sponsorship for this position.