Senior Analyst Web Analytics

Horizontal Talent; New York (NY); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a dynamic Web Analyst to join their Marketing & Communication team. This remote role involves driving insights and strategies to enhance digital presence and connect patients to exceptional care. The position requires collaboration with teams, monitoring web metrics, and delivering actionable insights to improve engagement.

Benefits

Medical benefits

Dental benefits

Vision benefits

Retirement benefits

Qualifications

• Minimum of three years' experience in a marketing analytics role.
• Proficiency in tools like Google Analytics, Adobe Analytics, or similar.
• Strong verbal and written communication skills.

Responsibilities

• Collaborate with cross-functional teams to conduct analyses and build insightful reports.
• Monitor key web performance metrics such as traffic volumes and conversion rates.
• Deliver insights that improve content creation and audience engagement.

Skills

Marketing analytics

Google Analytics

Adobe Analytics

Communication

Collaboration

Tools

Google Tag Manager

Job description

1 day ago Be among the first 25 applicants

Direct message the job poster from Horizontal Talent

Connecting Creative, Digital Marketing, Analytics & IT Talent with Amazing Opportunities

We're on the hunt for a dynamic Web Analyst to join our Marketing & Communication team. This remote role offers you the chance to lead from the front, driving insights and strategies that enhance our digital presence and connect patients to exceptional care.

Responsibilities

1. Collaborate with cross-functional teams to conduct analyses and build insightful reports.
2. Monitor key web performance metrics such as traffic volumes and conversion rates.
3. Deliver insights that improve content creation and audience engagement.
4. Manage ad hoc Web Analytics requests to support marketing initiatives.
5. Ensure the integrity of Web Analytics data through proper taxonomy and tracking.
6. Promote a hybrid analytics model, educating stakeholders on data projects.

Skills

• Minimum of three years' experience in a marketing analytics role.
• Proficiency in tools like Google Analytics, Adobe Analytics, or similar.
• Strong verbal and written communication skills for conveying complex ideas.
• Ability to influence and instill confidence through presentations and collaboration.

Preferred Skills

• Experience with Google Tag Manager and basic web technologies.
• Understanding of relational databases and supporting concepts.
• Intrapreneurial mindset focused on continuous improvement.

At Horizontal, we champion diversity, equity, and inclusion as fundamental principles, fostering a welcoming environment for all candidates.

Once you apply for this position, you may receive a phone call, SMS, or email from our Virtual AI Recruiter, Alex, to conduct an initial interview.

Horizontal facilitates valuable conversations between you and potential employers, assisting in career growth through challenging assignments. We offer competitive compensation and benefits including medical, dental, vision, and retirement. The pay range for this role is $18 - $43 per hour, with final offers based on experience and location.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Research, Analyst, and Information Technology

Industries

• Staffing and Recruiting

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