Senior Marketing Manager

Meredith Corporation; Town of Liberty (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

401K with company match

Paid time off

Job summary

People Inc. invites a Senior Marketing Manager to join our Health vertical, collaborating with Health Marketing to lead proposal work, understand advertiser goals, and translate audience insights into strategic product solutions.

You will partner with sales and support teams, craft compelling pitches, and help monetize brand initiatives, while guiding cross-functional teams through multi-platform campaigns across digital, print, and HCP channels.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, or a related field, or equivalent experience.
• 4–6 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Sales Marketing a plus.
• Excellent creative writing and storytelling; ability to execute visually impactful presentations (PowerPoint & Google Slides).
• Strong communication skills and ability to tailor messages for different audiences.
• Understanding of the publishing landscape, brands, products, media strategy and trends.
• Self-starter who can move initiatives forward in a fast-paced environment.

Responsibilities

• Proposal Development and Management: develop proposals, manage process, communicate value proposition.
• Proactive Client Ideation and Meeting Deck Development: craft ideas and deck content for client meetings.

Skills

Creative writing

Storytelling

Communication

Publishing landscape

Education

Bachelor's degree in Marketing/Communications

Tools

PowerPoint

Google Slides

Job description

Senior Marketing Manager

People Inc. is seeking a Senior Marketing Manager to join our Health vertical. In close partnership with the Health Marketing team, you will manage daily proposal work, partnering with sales and support teams to play an integral role in the success of our business. As the quarterback to our pitch process, you understand advertisers’ business goals, are able to digest and apply audience insights to business problems and ultimately know the most effective People Inc. product solutions to help achieve those goals. As a team contributor, you will support the development process for People Inc. brands and play a proactive role in monetizing our brands’ key initiatives with advertising partners. This position reports into the Executive Director of Marketing.

Responsibilities

• Sales & Marketing Partnership: Develop strong relationships with the Sales, Account Strategy, Research and Production teams, becoming the expert on brand-driven opportunities that can support their business; provide support on client calls, as needed
• Proposal Work: Partner closely with Sales, Research, Account Strategy & Design to ensure proposals are delivered on time and clearly communicate our value proposition; provide support on sales calls, as needed; demonstrate a foundational understanding of digital media planning and packaging.
• Integrated, Multi-Platform Solutions: Translate client objectives into strategic, integrated programs across digital, print, and point-of-care, and HCP, identifying the right mix of platforms, brands, and capabilities to create cohesive, differentiated partnership opportunities.
• Storytelling: Bring ideas to life through well-written and visually appealing proposals and pitch decks that represent our brands, capabilities, and ideas flawlessly; bring seemingly turn-key ad product offerings to life and ensure tactics align with client’s marketplace objectives
• Data Analysis: Comfortable using audience insights, category data, and past campaign performance to inform partnership strategies and client recommendations in partnership with sales
• Proactive Ideation: Support the team in crafting new tentpoles, franchises, and cross-portfolio opportunities grounded in the DNA of our 40+ brands

Work Location & Hours

Hybrid 3x a week- (NYC). In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

The Health Marketing team supports People Inc.’s largest vertical, anchored by Verywell Health and Health. Working across our portfolio of 40+ trusted brands, we develop strategic, insight-led solutions that help clients meaningfully reach and engage patients, caregivers, and healthcare professionals throughout the health journey.

Position Contributions

Weight % Accountabilities, Actions and Expected Measurable Results 70% Proposal Development and Management 30% Proactive Client Ideation and Meeting Deck Development

Qualifications

• Education: Bachelor’s degree preferred in Marketing, Communications, or a related field, or equivalent experience required
• Experience: 4-6 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Sales Marketing a plus
• Specific Knowledge, Skills, Certifications and Abilities: Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Powerpoint & Google slides)
• You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
• You have an understanding of the publishing landscape, brands, products, media strategy and trends
• You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
• You are comfortable working in a fast-paced environment
• You have a positive, ‘can-do’ attitude and a willingness to roll up your sleeves and partner with various teams internally
• You are communicative, adaptable, fun, and a good human being to work with
• You share context early, give and receive constructive feedback gracefully, and prefer over-communication to silence
• You remain level-headed when priorities shift and approach unexpected challenges with a solutions-oriented mindset

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail]. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $90,000.00 - $105,000.00. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.

We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

About People Inc.

#NMG# People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.