Social Media Editor, InStyle

People Incorporated; New York (NY); Hybrid; USD 67,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

Prescription drug coverage

Unlimited PTO

Tuition reimbursement

Donations matching

401K with company match

Job summary

InStyle seeks a Social Media Editor to lead strategy, content creation, and audience development across Instagram, TikTok and emerging platforms. You’ll collaborate with video, editorial, art & photo, and sales teams to produce high-volume short-form content and on-camera segments.

The role requires comfort with analytics, copy drafting, and attending tentpole events. Hybrid in-office with remote work up to 2 days weekly, based in New York. 3–5 years in digital/social media or video is expected.

Qualifications

• Education: Bachelors’ degree in Journalism, Communications or related field or equivalent work experience.
• Experience: 3-5 years of digital and/or social media or video experience.
• Ability to translate analytics into actionable guidance and draft copy for on-camera content.

Responsibilities

• 40% - Social media content creation: pitch, write, shoot, post and execute assets at high volume.
• 40% - Strategic research and data analysis on platform trends and performance insights.
• 20% - Manage and support admin duties and the social team calendar.

Skills

Adobe Premiere

Final Cut Pro

Photoshop

TikTok

Instagram

Video editing

Analytics tools

Scheduling tools

Photography

Education

Bachelor's degree in Journalism, Communications or related field

Tools

Google Slides

Docs

Numbers

Job description

Job Title Social Media Editor, InStyle Job Description

About The Position | Major goals and objectives and location requirements The Social Media Editor will execute InStyle’s strategy, content, and audience development on social platforms. This person should be an expert at understanding Instagram, Tiktok, Facebook, Threads, and emerging social platforms for their functionality, trends and user behavior with a focus on short-form video. This role will work closely with InStyle’s Social Media Director, Assistant Social Media Editor, and cross-functionally with video, editorial, art & photo, and sales teams in content production workflows. The Social Media Editor will be expected to attend and support InStyle during tentpole moments including awards shows, red carpets, events, parties, panels, and fashion week as needed. The Social Media Editor should also be comfortable using and understanding analytics tools and translating that data into easy-to-understand actionable guidance. This person should be comfortable drafting copy and expressing enthusiasm for appearing on-camera in short-form content, original series, and vodcast interviews. This role should be proficient in concepting, producing, shooting, editing and optimizing content at a high volume.

In-Office Expectations

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. The Social Media Editor must be willing to work occasional off-hours and weekends as necessary.

About The Team | The Team and/or Brand.

InStyle is a trusted voice in fashion, beauty, and pop culture. We are committed to producing insightful, conversational, and accurate content. When we’re not interviewing a celebrity, stylist, makeup artist, hairdresser, relationship guru, or other expert, it’s because we are the expert. We don’t engage in unsubstantiated rumors, give unfounded advice, or pass judgment. Our mission is to spotlight style with intention, impact, and influence.

About The Positions Contributions

• 40% - Social media content creation: Pitching, writing, shooting, scheduling, posting and executing all steps to create assets and content.


• 40% - Strategic research and data analysis to stay up to date on platform trends, report content performance, and share actionable insights.


• 20% - Managing and supporting the admin duties and calendar of the social team and needs.

The Role’s Minimum Qualifications and Job Requirements

Education: Bachelors’ degree in Journalism, Communications or related field or equivalent work experience.

Experience: 3-5 years of digital and/or social media/or video experience

Specific Knowledge, Skills, Certifications and Abilities

• Adobe [Premiere, Final Cut, Photoshop] Video Editing [Tiktok, IG, Editing Apps]


• Google Slides/Docs/Numbers


• Analytics Tools


• Scheduling Tools


• Photography

Travel Required (Approximate): 10% as-need basis.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range Salary

New York: $67,000.00 - $75,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.

Additional Benefits

• medical


• dental


• vision


• prescription drug coverage


• unlimited paid time off (PTO)


• adoption or surrogate assistance


• donation matching


• tuition reimbursement


• basic life insurance


• basic accidental death & dismemberment


• supplemental life insurance


• supplemental accident insurance


• commuter benefits


• short term and long term disability


• health savings and flexible spending accounts


• family care benefits


• a generous 401K savings plan with a company match program


• 10-12 paid holidays annually


• generous paid parental leave (birthing and non-birthing parents)

Voluntary Benefits

• pet insurance


• accident


• critical and hospital indemnity health insurance coverage


• life and disability insurance

#NMG# People Inc. is America’s largest digital and print publisher.

Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.