Senior Analyst, Research & Insights

Meredith Corporation

New York (NY)

Hybride

USD 75 000 - 95 000

Plein temps

14 jours+

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Avantages offerts par ce poste

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401K

Résumé du poste

People Inc. is seeking a Senior Analyst, Research & Insights to advance our research strategy across Finance, Travel, and Insurance verticals, leveraging first-party data to inform content and advertising decisions.

You will analyze digital/media data, surface actionable insights, and collaborate with Marketing, Editorial, and Sales to enhance brand reach and partnerships.

Qualifications

Minimum 3–5 years conducting research and analytics in digital/media or finance/travel space
Experience with syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore
Comfort with Excel; familiarity with comScore, Google Analytics, Google Trends is a plus
Knowledge of data visualization tools; Looker is a plus
Strong communication and data storytelling skills

Responsabilités

Become an expert on Finance & Travel audiences; deep dive into data and market knowledge
Uncover insights and craft stories from first-party data for advertising partnerships
Advise Marketing, Editorial, and Sales on brand management and audience expansion
Design in-house quantitative studies to provide unique client insights

Connaissances

Deep data analysis

Data storytelling

Brand strategy advisory

Cross-functional collaboration

Presentation to audiences

Formation

College degree required

Outils

MRI-SIMMONS

MRI/Comscore Fusion

IPSOS Affluent

Google Analytics

Looker

Excel

Description du poste

Job Title

Senior Analyst, Research & Insights

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

People Inc. is looking for a Sr. Analyst of Research & Insights to contribute to our research strategy for our Finance, Travel, & Insurance verticals (Core endemic portfolio: Travel + Leisure, Investopedia, TheBalance). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do–and not just on our finance and travel sites, but across powerful brands in home, food & beverage, tech, beauty, style, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, People, and AllRecipes).

Schedule Requirements:

Hybrid 3x a week- (New York)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

Across our brands and platforms People Inc.’s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps the Finance & Travel brands and revenue organization understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

About The Position’s Contributions:

Day-to-day responsibilities will include but not be limited to:

Become an expert on the Finance & Travel audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related. Finance includes banking, investments, insurance, credit cards, and more. This vertical also supports our sales organization which supports our automotive clients.
Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests. Skills that would benefit this role include:
Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.

The Role’s Minimum Qualifications and Job Requirements:

Education:

College degree required

Specific Knowledge, Skills, Certifications and Abilities:

Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the finance/travel space – experience in both a strong plus
Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore. Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
Comfort with Excel is a must, familiarity with comScore, Google Analytics, Google Trends is a plus
Knowledge / experience with data visualization tools. Familiarity with Looker is a plus.
Knowledge / experience with social listening tools.
Excellent research synthesis skills allowing you to draw out key insights
Stellar communication and data storytelling skills
Experience presenting results to both technical and non-technical audiences
Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
Strong desire to increase your understanding of the finance (banking, investing,, insurance, & credit cards) and travel and automotive sectors.

% Travel Required (Approximate):

N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $75,000.00 - $95,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.