Senior Analyst, Precision

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Digitas is seeking a Senior Analyst to drive performance across display, video, mobile, audio, and native campaigns for major brands. You will manage campaign setup, QA, reporting, and billing reconciliation while mentoring analysts and aligning on offshore/onshore tasks.

You’ll optimize based on data trends, build client decks, and contribute to strategic opportunities. The role emphasizes cross‑functional collaboration and rigorous attention to detail.

Qualifications

• 2-4 years of digital ad experience required.
• Knowledge of media planning and programmatic buying.
• Familiarity with Google Marketing Platform and The Trade Desk.
• Strong data management and analytical skills.
• Excellent communication and writing skills.

Responsibilities

• Execute, manage, and optimize all digital media campaigns.
• Develop and maintain relationships with platform and publisher partners.
• Lead daily campaign maintenance, pacing, troubleshooting, and optimisation.
• Prepare client-facing performance reports and proposals for new opportunities.
• Manage Prisma campaign setup, IOs, artifacts, and documentation for launches.
• Trafficking of campaign tags and running QA for campaigns.
• Provide monthly auditing reports and assist in billing processes.
• Collaborate with offshore analysts and train junior team members.

Skills

Digital ad experience

Media planning

Programmatic buying

GMP familiarity

The Trade Desk

DSP platforms

Data analysis

Strong communication

Four-year degree

AI tools knowledge

Education

Four-year degree

Tools

Google Marketing Platform

The Trade Desk

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Senior Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

Responsibilities

As Senior Analyst, you’ll be responsible for campaign management activities such as campaign set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.

Day to day your role includes:

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct‑to‑publisher programs, both independently and in support of Managers
• Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimisation – guide analyst in proper procedures and be available resource for them
• Assisting in the development of client‑facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Providing monthly auditing reports to agency partners and actualising bill/pay systems when applicable
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life‑cycle
• Be strategic partner to any off‑shore resources – ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions

Outside of day‑to‑day

• Develop & provide feedback on slides for client presentations when required
• Own speaking to precision updates on internal/client statuses

Qualifications

• 2-4 years of digital ad experience, at an advertising agent, publisher, or ad tech provider
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
• Strong knowledge of DSP platforms and active campaign optimisation experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.