Analyst, Precision

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 50,000 - 74,000; Full time

Job summary

Publicis Groupe is seeking an Analyst to join Digitas and drive digital campaign management for major brands. You will set up campaigns, QA, and optimize performance while maintaining strong relationships with platform partners and internal teams.

You will help with client-facing reports, pursue new opportunities, and ensure accurate billing and documentation throughout the lifecycle. A four-year degree and Excel expertise are required.

Qualifications

• Experience in digital media or related roles.
• Understanding of how digital advertising works and programmatic basics.
• Familiarity with DSP platforms and optimization experience is a plus.
• Strong organization and attention to detail.
• Excellent communication and writing skills.
• Advanced MS Excel skills.
• Four-year college degree.
• Familiarity with AI tools is a plus.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts.
• Developing and maintaining strong relationships with platform and publisher partners in the industry.
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization.
• Assisting in the development of client-facing campaign performance reports.
• Contributing to the assessment of media offerings and proposals for new opportunities.
• Managing Prisma campaign setup, platform insertion orders, campaign artifacts, and all relevant documentation.
• Trafficking campaign tags into platform environments.
• Running the campaign QA process to ensure accurate implementation, pacing, and performance.
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable.
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Demonstrating diligence and adherence to best practices throughout the lifecycle.
• Be strategic partner to off-shore resources.

Skills

Digital media familiarity

Analytical thinking

Strong communication

Advanced MS Excel

Prompt-based AI tools familiarity

Education

A four-year college degree

Tools

DSP platforms

Campaign management tools

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We’re looking for an outstanding Analyst — someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for a future digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on

Responsibilities

The Analyst is responsible for digital campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide updates to the rest of the team on campaign status (I.e. pacing, performance to KPIs, any issues you’re seeing, etc).

Most importantly, you must possess a strong inner drive to reinvent the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.

Day to day your role includes:

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
• Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
• Assisting in the development of client-facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities

Outside of day-to-day

• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad-hoc reporting requests as they come through

Qualifications

• Digital media familiarity or experience in digital roles (internships included)
• Basic knowledge of how digital advertising works and can confidently define programmatic
• Basic knowledge of DSP platforms and active campaign optimization experience is a plus
• The ability to organize and manage detailed work
• Strong analytical thinking, problem solving and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Advanced MS Excel skills
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.