Senior Analyst, Performance Marketing

San Francisco 49ers; Santa Clara (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

The San Francisco 49ers are seeking a Performance Marketing Senior Coordinator to develop and execute fan engagement strategies that drive revenue. You’ll analyze engagement data, implement digital marketing tactics, and collaborate with revenue, marketing, and operations to activate paid strategies that meet revenue goals.

You’ll manage end-to-end digital advertising across Google, Meta, CTV, and more, build a compliant, scalable advertising infrastructure, and partner with cross-functional

Qualifications

• 3–5 years of digital marketing experience driving fan engagement and ROAS.
• Proven ability to plan, execute, and activate revenue-generating campaigns across multiple platforms.
• Experience with Google PMax, Meta, CTV, Programmatic, SEO/SEM, and CRM tools.
• Strong Excel, PowerPoint, and data storytelling skills.

Responsibilities

• Develop and execute end-to-end digital advertising strategies.
• Align paid media with revenue targets and organizational goals.
• Communicate insights to internal stakeholders and partners.
• Lead attribution roadmap with Marketing Science team.
• Collaborate with Design, Studios, Social on ad materials.
• Build compliant digital advertising infrastructure per NFL/PII guidelines.
• Other duties as assigned.

Skills

Cross-functional collaboration

Reporting & analytics

Verbal & written communication

Paid marketing trends

Prioritization & time management

Adaptability

Tools

Microsoft Office

Adobe Creative Suite

Formstack

Qualtrics

Zoom

Squarespace

Job description

At the San Francisco 49ers, our mission is simple but powerful: to create meaningful moments that inspire and connect. Whether it’s on the field, in the community, or behind the scenes, we’re united by the belief that the work we do has the power to bring people together and leave a lasting impact.

Success here takes more than passion; it’s about bringing your best to every challenge. We thrive by balancing priorities with precision, making thoughtful decisions in fast-paced environments, and always looking ahead to what’s next. Our team is built on core competencies that shape how we work: adaptability, integrity, collaboration, strong communication, and a relentless focus on continuous improvement. Together, these qualities fuel our ability to deliver world-class experiences for our fans, partners, and community.

If you’re excited about being part of a supportive team where you can develop your skills, share your ideas, and help make a difference, we’d love to have you join us.

The Performance Marketing Senior Coordinator will be responsible for developing and executing strategic fan engagement initiatives that drive revenue through fan engagement analysis, digital marketing tactics, and innovative marketing techniques. This role will collaborate with the broader revenue, marketing, and operations teams by serving as the centralized thought leader responsible for activating strategic marketing tactics to achieve revenue goals.

The successful candidate will possess knowledge of digital marketing tactics, platform intricacies, trends, and algorithms, and will be able to help construct the technical infrastructures necessary to execute a conversion journey with accurate, attributable income and activity. In addition to serving the revenue goals for the organization, this person will collaborate with the broader marketing team to ensure our fan engagement initiatives are uniquely tailored for maximum engagement. This role reports into the Manager, Performance Insights.

Responsibilities and Duties:

• Create, manage, and oversee the implementation and execution of end-to-end digital advertising strategies.
• Align paid media initiatives with broader marketing and revenue targets to ensure seamless integration and alignment with organizational goals.
• Communicating paid media insights to internal stakeholders.
• Outline and execute a direct attribution roadmap in partnership with the Marketing Science team.
• Collaborate with the Design, Studios, & Social teams on the creation of advertisement and promotional materials.
• Serve as the expert on cross-functional digital advertising, including, but not limited to, the following platforms: Google, Meta, CTV, Programmatic, Search, TikTok, Snapchat, ESP, Ticketmaster, and internal database maximization.
• Lead the build of a technically sound digital advertising infrastructure that is compliant with NFL and global PII guidelines.
• Other duties as assigned.

Required Abilities and Skills:

• Ability to collaborate across departments and manage multiple initiatives, goals and targets while delivering impactful fan engagement programs.
• Ability to read, react, communicate, and optimize against reporting from various performance marketing platforms.
• Excellent verbal and written communication skills, capable of fostering trust and building strong relationships across all levels of the organization.
• Interest in paid marketing trends and ability to test and apply industry best practices to existing processes.
• Proven ability to manage multiple priorities, meet deadlines, and maintain efficiency in a fast-paced environment.
• Willingness to contribute to projects and initiatives as needed and adapt to a fast-paced environment.

Education and Experience:

• At least 3-5 years’ relevant work experience; or an equivalent combination of education and experience.
• Proven experience in planning, executing, and activating revenue-generating, digital marketing campaigns that enhance fan engagement, brand awareness, and ROAS.
• Experience leveraging a variety of platforms simultaneously to drive full-funnel customer activity and conversion rates - including Google PMax, Meta, LinkedIn, CTV, Programmatic, SEO, SEM, App, SMS, CRM, ESP, Ticketmaster.
• Experience with Microsoft Suite including Excel, Outlook, PowerPoint and Word.
• Knowledge of Photoshop, Adobe Creative Suite, Formstack, Qualtrics, Zoom/Zoom webinar, and Squarespace a plus.

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

The employee will be in a typical indoor/outdoor facility the majority of the time and may be exposed to outdoor weather conditions.

The employee is frequently required to sit, use hands or fingers, handle or feel objects, tools, or controls and reach with hands and arms. The employee is regularly required to talk or hear. The employee is occasionally required to stand, walk and lift and/or move more than 100 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

This position requires the ability to work extended hours and/or weekends.

Travel:

0% travel time is expected for this position.