Analyst, Media Measurement | Involved Media | NYC

AMS; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

AMS is seeking a Media Analyst to support media measurement, data visualization, and client reporting. You will build and maintain interactive dashboards, translate complex data into clear performance summaries, and help grow into a client-facing data advisor.

You'll collaborate with internal teams to monitor pacing and efficiency, maintain reporting assets, and identify optimization opportunities for senior leadership. The role offers a path to advancement within Involved Media.

Qualifications

• 1-3 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.
• Hands-on experience with Tableau, Power BI, Looker Studio, Excel, and SQL.
• Strong written and verbal communication skills, including the ability to summarize technical charts as logical business notes.
• Ability to use scripting to automate analysis, data cleansing, and data integration tasks.
• Strong interest and ability to translate data and research into strategic insights and recommendations.
• Exposure to attribution frameworks and measurement methodologies, alongside core media metrics.
• Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.
• Enthusiasm for marketing and media, a detail-oriented and self-motivated approach, strong organizational skills, and a commitment to learning and taking initiative.

Responsibilities

• Develop and maintain dashboards in Tableau, Power BI, and Looker Studio to track marketing performance metrics and flag pacing issues.
• Use SQL queries and Excel formulas to manipulate, segment, and aggregate large data sets from platform APIs and ad-tech networks.
• Summarize technical charts and campaign results in clear performance reporting for internal and external stakeholders.
• Manage campaign pacing data and update predictive budget tracking models.
• Monitor campaign and efficiency metrics, flag performance dips, and identify media optimization opportunities for senior leadership.
• Establish data quality controls and QA validation processes to isolate tracking anomalies and reporting discrepancies.
• Maintain detailed documentation of client reporting assets, tracking links, and data taxonomy mappings for internal teams.
• Work with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.

Skills

Tableau

Power BI

Looker Studio

SQL

Excel

Scripting

Communication

Analytics

Tools

Adobe Analytics

Google Analytics

Job description

About the role

The Media Analyst supports media measurement, data visualization, and client reporting. The role builds and maintains interactive dashboards, turns complex data into clear performance summaries, and manages predictive budget tracking tools.

Working with internal teams and campaign data, the Analyst monitors pacing and efficiency, maintains accurate reporting assets, and identifies performance changes and optimization opportunities. This position offers a path to grow into a client-facing data advisor.

What you’ll do

Analytics & Reporting

• Develop and maintain dashboards in Tableau, Power BI, and Looker Studio to track marketing performance metrics and flag pacing issues.

• Use SQL queries and Excel formulas to manipulate, segment, and aggregate large data sets from platform APIs and ad-tech networks.

• Summarize technical charts and campaign results in clear performance reporting for internal and external stakeholders.

Campaign Pacing & Optimization

• Manage campaign pacing data and update predictive budget tracking models.

• Monitor campaign and efficiency metrics, flag performance dips, and identify media optimization opportunities for senior leadership.

Data Quality & Documentation

• Establish data quality controls and QA validation processes to isolate tracking anomalies and reporting discrepancies.

• Maintain detailed documentation of client reporting assets, tracking links, and data taxonomy mappings for internal teams.

• Work with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.

• Use scripting to automate analysis, data cleansing, and data integration tasks.

Qualifications

• 1-3 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.

• Hands-on experience with data visualization tools such as Tableau, Power BI, and Looker Studio, with strong Excel and SQL skills for data manipulation.

• Strong written and verbal communication skills, including the ability to summarize technical charts as logical business notes.

• Ability to use scripting to automate analysis, data cleansing, and data integration tasks.

• Strong interest and ability to translate data and research into strategic insights and recommendations.

• Exposure to attribution frameworks and measurement methodologies, alongside core media metrics.

• Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.

• Enthusiasm for marketing and media, a detail-oriented and self-motivated approach, strong organizational skills, and a commitment to learning and taking initiative.

Why Join Involved Media?

• Hybrid work schedule in NYC.
• Exposure to cross-channel campaigns with top clients.
• Collaborative, supportive team with room to grow into senior leadership.
• Competitive compensation, benefits, and opportunities for advancement.

About AMS

AMS is a global media solutions company built on growth for the brands we serve and the people who power us.

Across our brands Active International, XACTV, and Involved Media, we connect talent, technology, and insight to help leading companies grow.

Recognized globally as a Great Place to Work, we invest in our people with the same care, curiosity, and long-term commitment we bring to our clients.

Why You’ll Love Working Here:

• A culture that values creativity, collaboration, and care
• Opportunities to learn, grow, and lead across brands and markets
• Regular in-office collaboration that fuels connection and innovation
• Recognition that celebrates your impact
• We grow together. Your growth drives our success.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this role is $70,000 - $80,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.