Senior Analyst, Marketing Technology

Home Depot; Atlanta (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

Home Depot is seeking a Marketing Operations professional to support technology-enabled marketing projects and ongoing system governance. You will train new associates, onboard users, and ensure data cleanliness across implementations.

The role emphasizes collaboration with product management, Brand Marketing, PMO, and other teams to translate business needs into scalable technology solutions.

Qualifications

• Must be eighteen years of age or older and legally permitted to work in the United States.
• Bachelor's degree or equivalent in a related field is required.
• Minimum of 4 years of work experience in marketing, marketing technology, or related operations.

Responsibilities

• Knowlege of Marketing Operations and current trends to guide projects.
• Provide ongoing support for systems enabling marketing project execution, including training and onboarding.
• Optimize processes using data to improve automation and configurations for efficiency.
• Partner with third-party software providers to understand roadmap and capabilities.
• Collaborate with Marketing Technology product management and cross-functional teams to define requirements.
• Gather requirements and configure technology, onboard users, and roll out solutions for marketing projects.

Skills

Marketing operations knowledge

Problem solving

Communication

Team collaboration

Leadership potential

Education

Bachelor's degree

Job description

Position Purpose:

Serves as a member of the Marketing Technology Operations team and plays an integral role in enabling marketing projects, processes, and driving operational efficiencies through technology implementations and on-going support. This is accomplished by participating in research/information gathering to understand business requirements, system configuration, and on-going support through training, new associate on-boarding, and governance for technological implementations.

Key Responsibilities:

• 10% Knowledge of Marketing Operations - Remains knowledgeable on Marketing Technology systems and capabilities, and trends in Marketing Operations
• 20% On-Going Support for Systems - Provide on-going support for systems that enable marketing project execution by developing and delivering training, new associate on-boarding, and governance of implementations to ensure configurations and data stay "clean"
• 20% Optimizes Processes - Use data and insights to optimize processes and support through areas such as automation, incremental enhancements to system configurations, process improvement and modifications to training programs to drive operational efficiencies
• 10% Partner with Third-Parties - Partner with third party software providers to understand and influence their capabilities roadmap
• 20% Partnership - Partner with Marketing Technology product management, Brand Marketing account services, creative, program management office (PMO), and other cross functional partners to understand processes and system requirements to enable marketing project execution and technology services
• 20% Requirement Gathering - Based on PMO center-of-excellence processes and ways of working and requirements gathered, configure technology, on-board users, and thoughtfully roll-out solutions that enable marketing project execution and processes

Direct Manager/Direct Reports:

This position typically reports to Manager/Sr Manager Marketing Operations This position has 0 Direct Reports

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older. Must be legally permitted to work in the United States.

Preferred Qualifications:

Previous experience in traditional and/or digital marketing, marketing operations, or marketing technology operations Self-motivated and able to work independently and collaboratively within/across team(s); able to lead and deliver projects with little direction Strong problem-solving skills with the ability to manage around ambiguity Ability to communicate complex topics to manager and senior leadership Experience with Marketing Technology systems and ways of working including but not limited to digital asset management, dynamically assembled creative/content, campaign and offer management, marketing workflow management, and agile marketing Excellent verbal and written communication skills and an ability to prepare clean and concise leadership-ready documents

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

No additional education

Minimum Years of Work Experience:

4

Preferred Years of Work Experience:

No additional years of experience

Minimum Leadership Experience:

None

Preferred Leadership Experience:

None

Certifications:

None

Competencies:

Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict