Lead Marketing Technology Specialist

Forbes Technical Consulting LLC; Chicago (IL); Hybrid; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Forbes Technical Consulting LLC in Chicago, IL, is seeking a Lead Marketing Technology Specialist to advance an enterprise marketing technology ecosystem. The role focuses on technology infrastructure, system integrations, APIs, SQL, automation, and connecting platforms across the organization.

You will collaborate with Marketing, Analytics, IT, and business teams to translate requirements into scalable technology solutions, lead implementation planning, and drive governance, data standards, and

Qualifikationen

• Bachelor’s degree in Information Systems, CS, Business, Marketing, or related field.
• 7+ years in marketing technology or related technical environment.
• 3+ years leading enterprise technology initiatives.
• Strong SQL, API, and system integration experience.
• Experience with CRM or CDP and marketing automation platforms.

Aufgaben

• Support evolution of the marketing technology roadmap.
• Evaluate and implement new technology, automation, AI-enabled capabilities, and personalization solutions.
• Partner with technical and business teams to translate requirements into scalable technology solutions.
• Build and support integrations between marketing platforms and enterprise systems using APIs, SQL, and other integration technologies.
• Evaluate existing systems and identify opportunities to improve connectivity, automation, scalability, and performance.
• Lead implementation planning for new technology capabilities and platform enhancements.
• Identify opportunities to automate manual processes and improve operational efficiency.
• Support governance around technology investments, integrations, platform adoption, security, and data standards.

Kenntnisse

Marketing technology

Cross-functional leadership

Strategic thinking

Ausbildung

Bachelor’s degree

Tools

SQL

APIs

CRM/CDP platforms

Jobbeschreibung

Location: Chicago, IL – Hybrid, 3 days onsite per week

Employment Type: Full-Time

Overview

We are seeking a Lead Marketing Technology Specialist to support the continued evolution of an enterprise marketing technology ecosystem. This is a highly technical role focused on marketing technology infrastructure, system integrations, APIs, SQL, automation, and connecting platforms across the organization. Traditional marketing experience is not required.

This individual will work across Marketing, Analytics, IT, and business teams to evaluate, implement, integrate, and optimize technology solutions. The ideal candidate brings a strong technical background along with experience translating business requirements into scalable technology solutions.

Responsibilities

• Support the development and ongoing evolution of the marketing technology roadmap.
• Evaluate and implement new technology, automation, AI-enabled capabilities, and personalization solutions.
• Partner with technical and business teams to translate requirements into scalable technology solutions.
• Build and support integrations between marketing platforms and enterprise systems using APIs, SQL, and other integration technologies.
• Evaluate existing systems and identify opportunities to improve connectivity, automation, scalability, and performance.
• Lead implementation planning for new technology capabilities and platform enhancements.
• Identify opportunities to automate manual processes and improve operational efficiency.
• Support the implementation and adoption of AI-enabled and workflow automation capabilities.
• Partner with Analytics and technical teams to improve data activation and connectivity across platforms.
• Develop technical standards and best practices for technology adoption and system integrations.
• Support governance around technology investments, integrations, platform adoption, security, and data standards.
• Evaluate technology vendors and implementation partners.
• Develop business cases and ROI analysis for new technology investments and platform enhancements.
• Coordinate cross-functional technology initiatives involving IT, Analytics, business teams, and external partners.
• Monitor technology performance and adoption to identify optimization opportunities.

Required Qualifications

• Bachelor’s degree in Information Systems, Computer Science, Business, Marketing, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing technology, business technology, digital transformation, marketing operations technology, or a related technical environment.
• 3+ years leading enterprise technology initiatives or cross-functional technology projects.
• Strong hands-on experience with SQL, APIs, system integrations, and connecting enterprise platforms.
• Experience working with CRM, Customer Data Platforms (CDPs), marketing automation platforms, or similar enterprise technology systems.
• Strong understanding of workflow automation, system integrations, data connectivity, and technology architecture.
• Experience evaluating and implementing new technology solutions.
• Experience working with technology vendors and implementation partners.
• Ability to partner effectively with both technical and non-technical stakeholders.
• Strong analytical, problem-solving, and communication skills.

Preferred Experience

• Experience with AI-enabled technologies and enterprise automation.
• Experience integrating marketing technology platforms with broader enterprise systems.
• Experience with personalization or customer data technologies.
• Familiarity with enterprise technology governance, security, and data standards.
• Experience supporting large-scale technology transformation or platform modernization initiatives.

Ideal Candidate

This role is best suited for someone who sits at the intersection of technology, systems integration, data, and business operations. You do not need to come from a traditional marketing background.

We’re looking for someone who understands how enterprise systems connect, is comfortable working with SQL and APIs, can evaluate and implement new technologies, and can partner across technical and business teams to improve how technology is used across the organization.