Senior Analyst, Marketing Science & Analytics

Socket.dev; Smyrna (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Home Depot is seeking a Senior Analyst, Marketing Science & Analytics to advance attribution methodologies across digital channels. This role acts as a subject matter expert, ensuring accuracy and timely delivery of insights that guide marketing investments.

Collaborating with engineering, data, product, and measurement teams, you will influence decisions that improve marketing performance for one of the world’s largest retailers.

Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Responsibilities

• Provide analytical insight on business performance with other departments.
• Research and analyze business trends & customer data to identify opportunities for website enhancements.
• Analyze web analytics data as well as other offline data to evaluate site performance.
• Work with the Web Analyst to provide weekly Web Analytic dashboards.
• Takes the lead on new programs and initiatives for Web Analytics Team.
• Provide web analytics strategy to Specialty Channel

Skills

Excel

Access

Statistical analysis

Communication

Interpersonal skills

Teamwork

Self-starter

Analytical thinking

Education

Bachelor's degree or equivalent

Tools

SQL

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Senior Analyst, Marketing Science & Analytics is part of the Decision Science function and is responsible for the development and integrity of the multi-touch attribution methodologies that Integrated Media and Orange Apron Media teams rely on to evaluate the performance and value of marketing investments across digital channels. This role goes beyond model development, serving as a subject matter expert and internal consultant who helps business and reporting partners draw accurate conclusions from attribution outputs and avoid misinterpretation. Working across a matrixed organization that includes engineering, data, product, and external measurement teams, this role ensures that attribution work is accurate, timely, and grounded in true customer behavior, directly influencing the quality of decisions that drive marketing performance across one of the world's largest retail organizations.

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Attribution
• Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter

Preferred Qualifications:

• Demonstrated SQL skills and ability to work with large, complex datasets
• Prior Business/Data Analyst experience in a marketing measurement or analytics context
• Demonstrated ability to understand and reason about data architecture: how upstream data sources and definitions feed model inputs, and how model outputs are consumed downstream
• Prior experience with multi-touch attribution, media mix modeling, or digital marketing performance measurement
• Broader applied statistics experience, such as regression modeling, causal inference/experimentation design, or time-series analysis in a business context
• Demonstrated communication skills, including the ability to translate model outputs into business-appropriate conclusions for non-technical stakeholders
• Demonstrated ability to work well with others across a matrixed, cross-functional organization
• Strong presentation skills

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict