Senior Analyst, Retail Media, In-Store Network & Influencer

The Home Depot

Smyrna (GA)

On-site

USD 85,000 - 115,000

Full time

11 days ago

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Job summary

The Home Depot is seeking a Sr. Analyst, Advertising Operations in Smyrna, GA to support and optimize our retail media business, with emphasis on In-Store Network and Influencer programs.

You will manage campaign execution, drive process improvements, and ensure successful delivery for supplier advertising across offline and omnichannel media. Collaborate with Sales, Media Strategy, Creative, Product, Analytics, Finance, and external partners to plan, fulfill, QA, and report on campaigns.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, Advertising, Analytics, or a related field.
Experience supporting retail media, digital advertising, marketing operations, campaign management, or related marketing functions.
Experience managing advertising campaigns, marketing operations workflows, retail media programs, or advertiser-facing deliverables in a fast-paced environment.
Understanding of retail media ecosystems, campaign execution processes, and advertiser support models.

Responsibilities

15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
10% Partnership - Partner with site testing team to define and determine most effective customer experience
30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Skills

Advanced Excel

PowerPoint

Analytical thinking

Cross-functional teamwork

Communication

Education

Bachelor’s degree in Marketing/Analytics/Advertising

Tools

CRM systems

Campaign management tools

Workflow management platforms

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

With more than 2,200 stores across North America and a Top 5 U.S. e-commerce business, The Home Depot is the driving force of interconnected retail. We are focused on creating the best customer experiences possible, and we need great people to make that happen. The Sr. Analyst, Advertising Operations will support and optimize The Home Depot’s retail media business, with a primary focus on In-Store Network and Influencer advertising programs. This role serves as a key operational partner responsible for managing campaign execution, driving process excellence, and ensuring successful delivery of supplier advertising initiatives across offline and omnichannel media offerings.

The Senior Analyst will collaborate closely with Sales, Media Strategy, Creative, Product, Analytics, Finance, and external partners to support campaign planning, fulfillment, quality assurance, and performance reporting. This position will identify opportunities to streamline workflows, improve operational efficiency, and enhance the experience for both internal stakeholders and advertising partners while helping scale high-growth retail media products. This is a unique opportunity to join a high-visibility team that plays a critical role in shaping the future of retail media at the world’s largest home improvement retailer. The ideal candidate is highly organized, collaborative, data-driven, and passionate about building operational processes that enable business growth.

Key Responsibilities:

15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
10% Partnership - Partner with site testing team to define and determine most effective customer experience
30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Direct Manager/Direct Reports:

This position reports to the Manager, Sr Manager Retail Media
This position has 0 direct reports.

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Preferred Qualifications:

Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences.
Excellent written and verbal communication skills.
Bachelor’s degree in Marketing, Business, Communications, Advertising, Analytics, or a related field.
Experience supporting retail media, digital advertising, marketing operations, campaign management, or related marketing functions.
Experience managing advertising campaigns, marketing operations workflows, retail media programs, or advertiser-facing deliverables in a fast‑paced environment.
Understanding of retail media ecosystems, campaign execution processes, and advertiser support models.
Advanced Excel and PowerPoint skills.
Ability to manage multiple projects simultaneously while balancing competing priorities and deadlines.
Demonstrated ability to lead operational initiatives, streamline complex processes, and drive execution across multiple stakeholders.
Strong analytical, organizational, and problem‑solving skills with exceptional attention to detail.
Experience working with campaign management tools, CRM systems, workflow management platforms, or project management solutions.
Highly collaborative team player who is focused, self‑motivated, detail‑oriented, and able to adapt to changing priorities and timelines.
Influential; practiced in partnering with stakeholders to achieve mutually beneficial outcomes.
Preferred Education Requirement: Bachelor’s Degree.
Preferred Work Experience: 3+ years of experience in advertising operations, marketing operations, retail media, campaign management, digital marketing, account management, or a related field.
Preferred Work Experience: Experience supporting omnichannel advertising programs, including retail media, in‑store advertising, influencer marketing, social media, digital advertising, or related marketing channels.