Director, Business Analytics

Omnicom; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Mediabrands in New York seeks a senior analytics leader to translate complex data into strategic client insights and guide the Business Analytics team. You will partner with Planning, Investment and Activation to shape budgets, media plans, and measurement programs across campaigns.

You will mentor managers, drive innovative analytics methods, and deliver clear, actionable narratives that improve client outcomes and ROI.

Qualifications

• Industry knowledge in marketing analytics and data assets.
• Experience in integrated marketing related to media and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic skills and problem-solving to translate data into strategic insights.
• Proven leadership and client relationship experience.
• Strong communication and presentation skills.
• Ability to train and coach colleagues; organized and detail oriented.

Responsibilities

• Build understanding of the client's strategic issues, initiatives and competitive position.
• Ensure analytics lead to clear, actionable insights; construct narratives through analytics.
• Partner on annual budget setting, media plan development, and ongoing optimization.
• Lead measurement plan development and execution.
• Mentor and train managers and ADs.
• Provide methodological support to the broader agency teams.
• Lead and mentor direct reports and career development.
• Contribute to consumer segmentation and audience exploration.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem-solving

Leadership

Communication

Coaching

Education

University degree in a related field

7+ years data analytics in advertising/marketing

Tools

Data lakes

Data clean rooms

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities:

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].