Senior Analyst, CRM

brobstongroup.com - Jobboard; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

brobstongroup.com - Jobboard is seeking a hands-on omnichannel CRM analyst responsible for planning, executing, and measuring customer lifecycle and loyalty across retail and e-commerce. This role requires a minimum of 3 years experience in CRM analytics, strong SQL skills, and familiarity with major CRM platforms like Salesforce.

The successful candidate will collaborate with various teams to translate data insights into actionable CRM activations and stakeholder reporting.

Qualifications

• Minimum 3 years experience in CRM customer or lifecycle analytics for retail or ecommerce.
• Strong SQL skills including complex joins, aggregations, and window functions.
• Experience with major CRM ESP or CDP platforms such as Salesforce Marketing Cloud or Data Cloud.
• Experience working with omnichannel data and stitching performance back to customers or segments.

Responsibilities

• Define and maintain core CRM customer and segment definitions.
• Build, automate, and maintain CRM reporting and dashboards.
• Analyze customer behavior and segmentation to identify retention opportunities.
• Track omni-channel campaign performance including email and in-store activations.
• Support A/B testing, predictive modeling, and customer lifetime value forecasting.

Skills

CRM customer or lifecycle analytics

SQL

Experience with Salesforce Marketing Cloud

Data reconciliation

Data stack tools (Snowflake, BigQuery)

Job description

Summary

Hands‑on omnichannel CRM analyst responsible for planning, executing, and measuring customer lifecycle and loyalty across retail and e‑commerce. The role partners with CRM, Retail, Customer Care, Email, Analytics, and Data Engineering to translate data insights into CRM activations and clear stakeholder reporting.

Responsibilities

• Define and maintain core CRM customer and segment definitions such as tenure, lifecycle stage, and value tiers.


• Build, automate, and maintain CRM reporting and dashboards across retail, e‑commerce, and clienteling channels.


• Analyze customer behavior, segmentation, lifecycle journeys, and sales performance to identify retention and loyalty opportunities.


• Track omni‑channel campaign performance including email, clienteling outreach, and in‑store activations.


• Design and measure structured tests and cohort analyses and deliver business‑focused readouts.


• Support A/B testing, predictive modeling, and customer lifetime value forecasting.


• Reconcile and QA data across POS, ecommerce, ESP, CDP, and data warehouse to ensure a trusted view.


• Partner with Data Engineering to improve data availability, quality, and documentation for CRM use cases.


• Create recurring stakeholder views that communicate performance and recommendations.

Requirements

• Minimum 3 years experience in CRM customer or lifecycle analytics for retail or ecommerce.


• Strong SQL skills including complex joins, aggregations, and window functions.


• Experience with major CRM ESP or CDP platforms such as Salesforce Marketing Cloud or Data Cloud.


• Experience working with omnichannel data and stitching performance back to customers or segments.


• Familiarity with customer segmentation, CLTV methodologies, and loyalty strategies.


• Proven ability to translate business questions into structured analysis and clear recommendations.


• Comfortable with modern data stack tools such as Snowflake or BigQuery and strong spreadsheet skills.


• High attention to detail and strong QA instincts for data reconciliation.