Senior Analyst, Data and Analysis

UNAVAILABLE; Boston (MA); On-site; USD 73,150 - 107,744; Full time

Benefits offered by this job

Medical coverage

Dental insurance

Vision insurance

401K

Job summary

We are seeking a Senior Analyst to analyze data sets, providing insights and recommendations for data-driven marketing efforts at Publicis Groupe.

Your role includes collaborating with internal teams, communicating with clients, and instituting project frameworks. The ideal candidate has experience in analytics, a passion for digital marketing, and proficiency in data tools like SQL and Tableau.

We offer a comprehensive benefits package, including medical coverage and flexible time off.

Qualifications

• 3-5 years of experience in analytics or strategy.
• Passion for digital marketing and emerging trends.
• Fluency with data analysis tools.

Responsibilities

• Instituting frameworks for project lifecycles and performance reporting.
• Diving into large data sets to provide recommendations.
• Communicating with clients on deliverables and requests.

Skills

Data analysis

Communication

Digital marketing

SQL

Tableau

Excel proficiency

Education

Four-year college degree

Tools

Excel

SQL

Tableau

Job description

Job Description

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients.

As a Senior Analyst, you’ll build the strategic and tactical foundation for data‑driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Responsibilities

Day-to-day, your role includes:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Collaborating with internal teams and external partners to drive success for client’s business goals

Qualifications

• 3-5 years of experience in analytics or strategy
• A four-year college degree
• Passion for digital marketing and emerging trends in the digital landscape
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
• Comfortable in a fast‑paced and deadline‑driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation

Compensation Range: USD $73,150.00 - USD $107,744.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2027.