Senior Analyst, Data and Analysis

Publicis Groupe Holdings B.V; Boston (MA); On-site; USD 73,150 - 107,744; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

Publicis Groupe Holdings B.V in Boston seeks a Senior Analyst to leverage data-driven insights for client growth. The successful candidate will analyze data, communicate recommendations, and collaborate with teams to achieve client goals.

This role necessitates 3-5 years in analytics, strong proficiency in Excel, and a passion for digital marketing. The compensation range spans from $73,150 to $107,744 annually, alongside comprehensive benefits.

Qualifications

• 3-5 years of experience in analytics or strategy.
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau.
• Passion for digital marketing and emerging trends in the digital landscape.

Responsibilities

• Instituting frameworks across project and campaign lifecycles.
• Diving into large data sets, uncovering insights, and providing impactful recommendations.
• Connecting the dots across channels through data to provide a holistic view.

Skills

Data analysis

Digital marketing

Client communication

Excel proficiency

SQL knowledge

Familiarity with generative AI tools

Education

Bachelor's degree

Tools

Excel

Tableau

Job description

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Senior Analyst– someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.

As a Senior Analyst,you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Responsibilities

Day-to-day, your role includes:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Collaborating with internal teams and external partners to drive success for client’s business goals

Qualifications

• 3-5 years of experience in analytics or strategy
• A four-year college degree
• Passion for digital marketing and emerging trends in the digital landscape
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
• Comfortable in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $73,150.00 - USD $107,744.00/Annually. This is the pay range the company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The company anticipates the application deadline for this job posting will be 8/15/2027.