Senior Analyst, Analytic Insights

horizonmedia; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Horizon Media is seeking a Senior Analyst, Analytics to join our data-driven team in Los Angeles. You will partner with media planning and brand strategy to develop KPIs, build dashboards, and communicate insights that guide client campaigns.

The role emphasizes data visualization, SQL querying, and advanced analytics to optimize marketing programs and drive measurable business outcomes for major brands.

Qualifications

• Analytical mindset with ability to communicate findings clearly.
• Independent, strong time management and organizational skills.
• Problem solving and collaborative approach to projects.

Responsibilities

• Collaborate across media planning and brand strategy to develop KPIs and reporting aligned to campaign goals.
• Build robust data visualizations and dashboards for clear client reporting.
• Query databases to extract data and generate insights to improve results.

Skills

Analytical mindset

Time management

Problem solving

Team player

Adaptability

Tools

DCM

Innovid

Extreme Reach

IAS

DoubleVerify

Adobe Analytics

Google Analytics

SQL

Job description

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

Horizon Media runs the premier marketing analytics practice in the United States combining great technology, methods and talent to grow our clients' business. We are experts in marketing measurement ; advising some of the biggest brands in the country on how to structure optimal marketing programs, how to refine their approach over time and have a great time doing it.

Horizon is currently looking for a Senior Analyst, Analytics to do great work with us. The ideal candidate is passionate about the data science space, continuously seeks to learn more and loves applying analytics skills within a marketing context.

If these questions sound interesting, we want to hear from you:

• How much will my brand's sales increase if I invest $1MM more in TV ads this year?
• Did the funny online ad create a more favorable view of my brand with consumers?
• Why did 90% of users uninstall my brand's app after one day?

What You'll Do

• 4 0 % Data Communication/Cross-Functional Collaboration Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs . Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers . Drive innovation by developing new analytical approaches, optimizing data workflows, and designing scalable data structures to improve process efficiency and insight generation.
• 2 0 % KPI/Reporting & Dashboard/Visualization Development Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner .
• 2 0% Analysis & Insight Generation Query database tables into formats that are easily analyzable and suitable for visualization. Analyze information to bring forward insights, results, and suggesting optimizations to improve said results . Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents .
• 2 0% Client Management Must be able to manage client expectations successfully and present key findings throughout the engagement .

Who You Are

• An analytical mindset with the ability to communicate findings to others
• An independent worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• A strong team player, willing to roll up your sleeves and collaborate with others
• Nimble and flexible with ability to succeed in a fast-paced environment
• Detail oriented with a commitment to follow through

Preferred Skills & Experience

• Strong analytical skills are required , including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Proficiency in ad-serving, ad verification and site analytics platforms such as DCM, Innovid , Extreme Reach, IAS, Double Verify, Adobe Analytics and Google Analytics
• Familiarity with concepts of database design and SQL
• Exposure to mobile, social, tablet measurement platforms and methodology
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Understanding of role of multi-touch attribution and other advanced analytics in media evaluation
• Experience with syndicated research sources/tools ( Gf