Senior Analyst, Advanced Analytics

Horizon Media; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance coverage

Life and disability insurance

Retirement savings plans

Unlimited paid time off

Mental health resources

Fitness reimbursement

Job summary

Horizon Media in New York is hiring a Senior Analyst in Advanced Analytics to optimize clients’ media investments through advanced data modeling techniques such as Marketing Mix Modeling and Multi-Touch Attribution. The candidate will employ critical thinking and creativity to provide impactful solutions while collaborating closely with clients and stakeholders.

Position demands a Bachelor’s degree and relevant industry experience. The role offers a competitive salary range of $100,000 to $120,000, comprehensive benefits package, and opportunities for professional growth.

Qualifications

• 1-2 years of industry experience; experience in media or marketing preferred.
• Exposure to large data sets and advanced statistical modeling experience expected.
• Strong verbal communication skills and the ability to work on multiple projects.

Responsibilities

• Build statistical models and analyses for media planning and buying.
• Improve analytic processes and develop new capabilities.
• Cultivate effective working relationships with clients and internal teams.

Skills

Analytical mindset

Problem-solving skills

Statistical modeling

Data manipulation/visualization

Communication skills

Collaboration

Education

Bachelor’s degree

Master’s degree (preferred)

Tools

Excel

SQL

R

Python

Tableau

Power BI

Job description

Job Summary

The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and media budget optimizations. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders, 3rd‑party vendors, external clients and operational areas within Horizon.

We are looking for someone who is intellectually curious, with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow‑through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever‑evolving real‑time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to make a huge impact on the business.

What You’ll Do

70% – Execution, Development, and Enhancement of analytic capabilities:

• Build statistical models and analyses to provide insights into media planning and buying for our clients.


• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.


• Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace.


• Use automation and technology to increase efficiency and to provide the infrastructure to scale.

30% – Cultivating and maintaining effective working relationships – internally and externally:

• Establish and maintain excellent working relationships with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.


• Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.


• Engage extensively with the brand team and clients and manage day‑to‑day interactions.

Who You Are

• Ability to generate clear, concise, and comprehensive analyses that tell the story behind the data.


• An analytical mindset with the ability to communicate findings to others.


• Excellent problem‑solving skills and determination to work an issue through to its satisfying conclusion is a must.


• Detail‑oriented with a commitment to follow‑through.


• An independent worker with strong time management and organization skills.


• A strong team player, willing to roll up your sleeves and collaborate with others.


• A problem solver with the ability to develop creative solutions.


• Experience in a fast‑paced environment, able to work on multiple projects simultaneously.

Preferred Skills & Experience

• Bachelor’s degree required plus 1‑2 years of industry experience; Master’s degree preferred


• Exposure to large data sets (“big data”) and analysis thereof required.


• Experience in the Advanced Analytics realm; media or marketing field strongly preferred.


• Advanced statistical modeling experience (e.g., regression modeling, predictive modeling, inferential statistics) preferred.


• Strong data manipulation/visualization skills (Excel, SQL) required; Tableau/Power BI strongly preferred.


• Specific marketing response modeling expertise such as MMM or MTA strongly preferred.


• Hands on programming/scripting experience (R, Python) preferred.


• Strong verbal communication skills, extremely well‑organized.

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

EEO Statement

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary and Benefits

$100,000.00 – $120,000.00

A successful applicant’s actual base salary may vary based on factors such as individual skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits such as health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.