Senior AI Marketing & CX Transformation Lead

HMS Networks

Welcome (SC)

Hybrid

USD 120,000 - 160,000

Full time

8 days ago

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Benefits offered by this job

Flexible work

Training opportunities

Comprehensive benefits

Hybrid work

Job summary

HMS Networks is seeking a Senior Digital Marketing Manager to lead digital marketing strategies, AI-enabled marketing capabilities, and data-driven customer journeys across the Industrial Data Solutions division. You will partner with Product, Sales, R&D, Analytics, and Corporate Marketing to deliver personalized experiences throughout the lifecycle.

This role drives AI adoption, multi-channel campaigns, governance, and performance measurement while shaping customer insights and journey

Qualifications

Bachelor's degree in Marketing, Business, Communications or Analytics.
12+ years in B2B digital marketing, integrated marketing, customer experience, product marketing, or demand generation.
5+ years of leadership or team management experience.
Fluent in English and French.
Strong experience in Belgian/Central European markets.

Responsibilities

Lead, coach, and develop a small but pivotal marketing team.
Provide clarity, structure, and stability in a fast-moving environment with shifting priorities.
Foster a collaborative, customer-centric team culture that embraces learning, experimentation, and continuous improvement.
Build and execute digital marketing strategies that drive growth, customer acquisition, retention, and brand awareness.
Lead integrated campaigns across web, email, social, paid media, events, and account-based marketing.
Establish KPIs, dashboards, and performance frameworks.
Drive continuous improvement and innovation in digital marketing.
Lead the adoption of AI-powered marketing tools and processes.
Identify opportunities for generative AI, predictive analytics, intelligent automation, and personalization.
Develop governance and best practices for responsible AI use.
Partner with IT and Analytics to evaluate and implement emerging technologies.
Lead customer, market, and competitive research.
Build segmentation strategies, buyer personas, and customer profiles.
Translate insights into strategic recommendations and growth opportunities.
Own end-to-end customer journey optimization.
Identify friction points and improve engagement, satisfaction, and loyalty.
Collaborate with Sales, Service, Product, and Customer Success to ensure seamless experiences.
Lead CRM and automation strategy (Dynamics 365, Marketo/Salesforce or similar).
Build automated nurture programs, lead scoring, segmentation, and lifecycle workflows.
Ensure data quality, compliance, and operational excellence.
Build KPI frameworks, dashboards, and reporting processes.
Use predictive analytics and attribution models to improve ROI.
Translate complex data into actionable insights for leadership.