AI-Driven Creative Marketing Leader for Brand Experiences

HMS Networks; York (York County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

HMS Networks, a leader in industrial data solutions, seeks a Senior Creative Manager to shape brand experiences across channels. You will drive storytelling, establish visual identity, and guide a high-performing team in a fast-evolving automation industry.

The role blends strategic thinking with hands-on creative direction, partnering with marketing, sales, and product teams to deliver compelling customer experiences and measurable growth. Hybrid, East York, PA.

Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, Advertising, Fine Arts, or related field.
• 10+ years of progressive experience in creative leadership, brand marketing, or integrated marketing roles.
• 5+ years of experience managing creative teams.
• Strong portfolio demonstrating expertise in B2B marketing, brand development, visual storytelling, campaign strategy, and customer experience design.
• Experience managing agencies, vendors, and cross-functional stakeholders.
• Excellent communication, presentation, and leadership skills.
• Proficiency with Adobe Creative Cloud and modern creative technologies.
• Demonstrated experience utilizing AI tools and technologies to improve marketing and creative outcomes.

Responsibilities

• Define and champion the creative vision for the IDS Division, ensuring alignment with corporate brand, customer needs, and market opportunities.
• Lead creative strategy and execution for integrated marketing campaigns spanning digital, print, web, social, video, trade shows, and events.
• Oversee a multidisciplinary team of designers and events professionals, driving creative excellence.
• Partner with marketing, sales, and product managers to develop visual strategies that support business growth.
• Ensure creative assets align with customer journeys and drive engagement, leads, and revenue.
• Champion AI-enabled marketing and establish governance for responsible AI usage.
• Manage external agencies, vendors, and internal stakeholders to deliver on time and on budget.

Skills

Creative leadership

Brand marketing

Campaign strategy

Team management

B2B marketing

Visual storytelling

Education

Bachelor's degree in Marketing, Graphic Design, Communications, Advertising, Fine Arts, or related field

Tools

Adobe Creative Cloud

AI marketing tools

Job description

HMS Networks, a leader in industrial data solutions, seeks a Senior Creative Manager to shape brand experiences across channels. You will drive storytelling, establish visual identity, and guide a high-performing team in a fast-evolving automation industry.

The role blends strategic thinking with hands-on creative direction, partnering with marketing, sales, and product teams to deliver compelling customer experiences and measurable growth. Hybrid, East York, PA.