Senior AI-First Content Marketing Lead

United States Digital Space LLC; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Apollo.io is seeking a Senior Content Marketing Manager to own the narrative and content strategy, working with the executive team to position Apollo as the default AI-native GTM platform for revenue teams. This senior IC role emphasizes writing and leadership across long-form research, exec thought leadership, and proof points that move market perception.

You'll collaborate with the CEO, CRO, CMO, and product PMMs to map product to narrative, scale content through AI-enabled workflows, and

Qualifications

• 8+ years of content marketing experience in B2B SaaS and a track record in narrative and content strategy.
• Writer with a portfolio of long-form and executive-facing content.
• Strong ability to translate exec vision into market-ready narratives.
• Ability to lead cross-functional collaboration among product, sales, brand, and execs.
• Proven AI-native approach to marketing and content ops.

Responsibilities

• Drive the perception shift to position Apollo as the AI-first GTM platform for upmarket buyers and analysts.
• Lead the company content engine: editorial POV, bets, and flagship launches across formats.
• Operationalize narrative into launches with product PMMs to ensure cohesive storytelling.
• Translate dense technical capabilities into compelling stories for executives and buyers.
• Build a proof point machine using customer wins and benchmarks to support narratives.
• Scale output with AI tools and workflows; measure brand and demand signals.

Skills

Content strategy

Narrative development

PMM collaboration

Editorial writing

AI go-to-market

Cross-functional translation

Distribution strategy

Tools

Claude

AirOps

Tofu

Opus Clip

ChatGPT

Job description

Apollo.io is seeking a Senior Content Marketing Manager to own the narrative and content strategy, working with the executive team to position Apollo as the default AI-native GTM platform for revenue teams. This senior IC role emphasizes writing and leadership across long-form research, exec thought leadership, and proof points that move market perception.

You'll collaborate with the CEO, CRO, CMO, and product PMMs to map product to narrative, scale content through AI-enabled workflows, and