Senior AI-Driven Life Sciences Marketing Leader

HistoWiz, Inc.; New York (NY); Presencial; USD 140 000 - 190 000; Tempo integral

Resumo da oferta

HistoWiz, Inc. is seeking a Senior Manager of Marketing to own integrated programs that build brand awareness and generate qualified pipeline. You will bridge biology with market storytelling, drive demand across channels, and optimize campaigns using data and AI tools.

You will lead strategy and execution, manage campaigns, automate at scale, and collaborate across Sales, Scientific teams, and Product to accelerate growth in life sciences markets.

Qualificações

• 5+ years of progressive experience in B2B marketing, growth marketing, demand generation, content marketing or integrated marketing.
• Demonstrated ability to build and execute integrated campaigns that generate measurable demand, qualified leads, pipeline or revenue impact.
• Excellent writing, editing, messaging and storytelling skills with ability to explain technical concepts clearly.
• Hands-on experience with marketing automation/CRM platforms such as HubSpot, including segmentation, campaigns, workflows, nurturing, lead management and reporting.
• Strong knowledge of digital marketing, SEO, website optimization, email marketing, social media, analytics and testing.
• Experience using generative AI tools in marketing workflows with human oversight.

Responsabilidades

• Develop and execute quarterly and annual integrated marketing plans aligned with commercial priorities and revenue goals.
• Own audience segmentation, positioning, messaging, campaign briefs, channel strategy, and go-to-market coordination.
• Partner with Sales, scientific teams, and product groups to convert capabilities into compelling campaigns and sales content.
• Build multi-channel demand programs across email, LinkedIn, paid media, webinars, conferences, partnerships, and website optimization.
• Own HubSpot architecture, segmentation, nurture workflows, lifecycle scoring, and handoff to sales (NetSuite).
• Design A/B and multivariate tests across creatives, offers, audiences, and landing pages to improve conversions.
• Make generative AI practical in marketing workflows, creating templates and reusable AI processes while ensuring accuracy.

Conhecimentos

B2B marketing

Growth marketing

Demand generation

Content marketing

Campaign management

Marketing automation

HubSpot

SEO/SEM

Analytics

AI in marketing

Formação académica

Bachelor's degree in Marketing, Communications, Life Sciences, Business

Ferramentas

HubSpot

NetSuite

Descrição da oferta de emprego

HistoWiz, Inc. is seeking a Senior Manager of Marketing to own integrated programs that build brand awareness and generate qualified pipeline. You will bridge biology with market storytelling, drive demand across channels, and optimize campaigns using data and AI tools.

You will lead strategy and execution, manage campaigns, automate at scale, and collaborate across Sales, Scientific teams, and Product to accelerate growth in life sciences markets.