Senior AI-Driven Marketer - Life Sciences

HistoWiz, Inc; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

HistoWiz, Inc is seeking a Senior Manager of Marketing to own and scale integrated programs that build brand awareness, generate demand, and drive measurable pipeline. The role combines strategic planning with hands-on execution across content, digital, events, email, and AI-enabled marketing.

The ideal candidate writes well, operates analytically, and thrives in a fast-paced biotech environment while ensuring scientific accuracy and brand consistency across channels.

Qualifications

• 5+ years of progressive experience in B2B marketing and related fields.
• Bachelor's degree in Marketing, Communications, Life Sciences, Business, or a related field.
• Ability to build and execute integrated campaigns that generate measurable demand, qualified leads, pipeline, or revenue impact.
• Excellent writing, editing, messaging, and storytelling skills for technical content.
• Hands-on experience with marketing automation/CRM platforms such as HubSpot.
• Strong working knowledge of digital marketing, SEO, website optimization, email marketing, social media, analytics, and conversion testing.
• Experience using generative AI tools in real marketing workflows, with sound judgment on where AI adds leverage.
• Analytical mindset with data-driven decision making.
• Strong project-management and cross-functional leadership.
• Comfortable in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop and execute quarterly and annual integrated marketing plans aligned with commercial priorities, product launches, target segments, and revenue goals.
• Own audience segmentation, positioning, messaging, campaign briefs, channel strategy, and go-to-market coordination for priority offerings and markets.
• Collaborate with Sales, Business Development, scientific, pathology, operations, and product teams to translate customer needs and capabilities into campaigns and sales-enablement materials.
• Build and optimize multi-channel demand-generation programs across email, LinkedIn, paid digital, webinars, conferences, partnerships, website landing pages, and ABM campaigns.
• Own HubSpot campaign architecture, segmentation, lead nurturing, lifecycle workflows, lead scoring, handoff to netsuite, and funnel optimization.
• Design structured A/B and multivariate tests to improve conversion and campaign ROI.

Job description

HistoWiz, Inc is seeking a Senior Manager of Marketing to own and scale integrated programs that build brand awareness, generate demand, and drive measurable pipeline. The role combines strategic planning with hands-on execution across content, digital, events, email, and AI-enabled marketing.

The ideal candidate writes well, operates analytically, and thrives in a fast-paced biotech environment while ensuring scientific accuracy and brand consistency across channels.