Senior Adobe Experience Cloud Lead & CJA Strategy

Factspan; New York (NY); Hybrid; USD 180.000 - 250.000; Vollzeit

Zusammenfassung

Factspan is seeking a Lead Consultant for Adobe Experience Cloud & Customer Journey Analytics to guide a large enterprise through MarTech strategy, architecture and transformation. You will lead cross-functional teams, design data views, metrics and governance, and drive executive-level outcomes across web, mobile and CRM channels.

Deep hands-on expertise in CJA and AEP is mandatory; strong SQL, APIs and analytics background are required to translate business objectives into Adobe capabilities.

Qualifikationen

• 10+ years of overall experience, including significant leadership in enterprise MarTech and Adobe implementations.
• Deep hands-on in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.

Aufgaben

• Adobe Ecosystem Leadership: Define the enterprise Adobe Experience Cloud strategy, roadmap, architecture, and operating model.
• Lead architectural guidance across CJA, AEP, AJO, RT-CDP, Adobe Analytics, Target, AEM, Campaign, Tags, Web SDK, Mobile SDK, and Experience Platform Data Collection.
• Establish integration patterns between Adobe platforms, cloud data platforms, CRM, loyalty, ecommerce, media, and enterprise applications.
• Customer Journey Analytics: Lead enterprise CJA implementation and adoption.
• Design connections, data views, derived fields, metrics, dimensions, attribution models, journey analysis, and executive reporting.
• Establish governance for metric definitions and customer journey measurement.
• Enable cross-channel analysis across web, mobile, email, paid media, stores, CRM, loyalty, and customer service.
• AEP, Identity & Activation: Guide XDM schema design, datasets, ingestion, identity namespaces, identity graphs, profile enablement, segmentation, and audience activation.
• Lead RT-CDP and AJO use cases covering customer segmentation, personalization, triggered journeys, and omnichannel orchestration.
• Drive privacy, consent, governance, data usage labeling, and responsible customer-data activation.
• Partner with senior client stakeholders to translate marketing objectives into Adobe capabilities and measurable business outcomes.
• Lead architects, engineering teams, analysts, Adobe specialists, agencies, and implementation partners.
• Identify AI and GenAI opportunities using Adobe capabilities to improve insights, personalization, campaign operations, and customer experience.
• Experience: 10+ years in enterprise MarTech and Adobe implementations.
• Deep hands-on in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.

Kenntnisse

Adobe leadership

MarTech strategy

CJA expertise

SQL

APIs

Stakeholder management

Executive communication

Architecture governance

Tools

Adobe Experience Cloud

Adobe Experience Platform

Adobe Analytics

Real-Time CDP

Adobe Journey Optimizer

Adobe Target

AEM

Jobbeschreibung

Factspan is seeking a Lead Consultant for Adobe Experience Cloud & Customer Journey Analytics to guide a large enterprise through MarTech strategy, architecture and transformation. You will lead cross-functional teams, design data views, metrics and governance, and drive executive-level outcomes across web, mobile and CRM channels.

Deep hands-on expertise in CJA and AEP is mandatory; strong SQL, APIs and analytics background are required to translate business objectives into Adobe capabilities.