Lead Consultant - Adobe Experience

Factspan; New York (NY); Hybrid; USD 180,000 - 250,000; Full time

Job summary

Factspan is seeking a Lead Consultant for Adobe Experience Cloud & Customer Journey Analytics to guide a large enterprise through MarTech strategy, architecture and transformation. You will lead cross-functional teams, design data views, metrics and governance, and drive executive-level outcomes across web, mobile and CRM channels.

Deep hands-on expertise in CJA and AEP is mandatory; strong SQL, APIs and analytics background are required to translate business objectives into Adobe capabilities.

Qualifications

• 10+ years of overall experience, including significant leadership in enterprise MarTech and Adobe implementations.
• Deep hands-on in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.

Responsibilities

• Adobe Ecosystem Leadership: Define the enterprise Adobe Experience Cloud strategy, roadmap, architecture, and operating model.
• Lead architectural guidance across CJA, AEP, AJO, RT-CDP, Adobe Analytics, Target, AEM, Campaign, Tags, Web SDK, Mobile SDK, and Experience Platform Data Collection.
• Establish integration patterns between Adobe platforms, cloud data platforms, CRM, loyalty, ecommerce, media, and enterprise applications.
• Customer Journey Analytics: Lead enterprise CJA implementation and adoption.
• Design connections, data views, derived fields, metrics, dimensions, attribution models, journey analysis, and executive reporting.
• Establish governance for metric definitions and customer journey measurement.
• Enable cross-channel analysis across web, mobile, email, paid media, stores, CRM, loyalty, and customer service.
• AEP, Identity & Activation: Guide XDM schema design, datasets, ingestion, identity namespaces, identity graphs, profile enablement, segmentation, and audience activation.
• Lead RT-CDP and AJO use cases covering customer segmentation, personalization, triggered journeys, and omnichannel orchestration.
• Drive privacy, consent, governance, data usage labeling, and responsible customer-data activation.
• Partner with senior client stakeholders to translate marketing objectives into Adobe capabilities and measurable business outcomes.
• Lead architects, engineering teams, analysts, Adobe specialists, agencies, and implementation partners.
• Identify AI and GenAI opportunities using Adobe capabilities to improve insights, personalization, campaign operations, and customer experience.
• Experience: 10+ years in enterprise MarTech and Adobe implementations.
• Deep hands-on in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.

Skills

Adobe leadership

MarTech strategy

CJA expertise

SQL

APIs

Stakeholder management

Executive communication

Architecture governance

Tools

Adobe Experience Cloud

Adobe Experience Platform

Adobe Analytics

Real-Time CDP

Adobe Journey Optimizer

Adobe Target

AEM

Job description

Job Title: Lead Consultant Adobe Experience Cloud & Customer Journey Analytics

Location: New York (2 days a week from Office)

Role Overview

We are seeking a Lead Consultant – Adobe Experience Cloud & Customer Journey Analytics (CJA) to lead enterprise-scale Adobe MarTech strategy, architecture, implementation, and transformation for a large client.

This role requires deep expertise across the Adobe Experience Cloud ecosystem, with particular strength in Adobe Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Real-Time CDP, and Adobe Experience Manager.

Key Responsibilities

Adobe Ecosystem Leadership

• Define the enterprise Adobe Experience Cloud strategy, roadmap, architecture, and operating model.
• Provide architectural leadership across CJA, AEP, AJO, RT-CDP, Adobe Analytics, Target, AEM, Campaign, Tags, Web SDK, Mobile SDK, and Adobe Experience Platform Data Collection.
• Establish integration patterns between Adobe platforms, cloud data platforms, CRM, loyalty, ecommerce, media, and enterprise applications

Customer Journey Analytics

• Lead enterprise CJA , implementation, and adoption.
• Design connections, data views, derived fields, metrics, dimensions, attribution models, journey analysis, and executive reporting.
• Establish governance for metric definitions and customer journey measurement.
• Enable cross-channel analysis across web, mobile, email, paid media, stores, CRM, loyalty, and customer service.

AEP, Identity & Activation

• Guide XDM schema design, datasets, ingestion, identity namespaces, identity graphs, profile enablement, segmentation, and audience activation.
• Lead RT-CDP and AJO use cases covering customer segmentation, personalization, triggered journeys, and omnichannel orchestration.
• Drive privacy, consent, governance, data usage labeling, and responsible customer-data activation
• Partner with senior client stakeholders to translate marketing objectives into Adobe capabilities and measurable business outcomes.
• Lead architects, engineering teams, analysts, Adobe specialists, agencies, and implementation partners.
• Identify AI and GenAI opportunities using Adobe capabilities to improve insights, personalization, campaign operations, and customer experience.

Experience

• 10+ years of overall experience, including significant leadership in enterprise MarTech and Adobe implementations.
• Deep hands-on in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.