Senior Activation Lead for LOL Surprise & Rainbow High

MGA Entertainment; Los Angeles (CA); Sur place; USD 120 000 - 140 000; Plein temps

Résumé du poste

MGA Entertainment is seeking a Senior Manager, Activation – LOL Surprise & Rainbow High, to lead North America marketing activation campaigns for two flagship brands. You will drive culturally relevant, consumer‑driven campaigns across media, social, influencer, and experiential channels, ensuring creative excellence and on‑time delivery.

You will mentor the Activation team, collaborate with media and production partners, and own budgets, asset management, and post‑campaign analysis to inform

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6–8 years of experience in integrated marketing, brand activation, digital marketing, or social/influencer management.
• Proven success leading multi‑channel consumer marketing campaigns.
• Strong experience managing budgets, agencies, and vendor relationships.
• Expertise in social media ecosystems, influencer marketing, and digital content production.
• Strong creative instincts with comfort overseeing or participating in light content creation.
• Excellent project management, communication, and cross‑functional partnership skills.
• Experience managing or mentoring junior team members.

Responsabilités

• Lead 360° consumer activation campaigns for LOL Surprise and Rainbow High.
• Translate brand strategy and key retail moments into cohesive activation plans.
• Own campaign timelines, workflows, deliverables, and launch readiness.
• Drive clear and actionable briefs for Creative and internal content‑producing teams.
• Ensure all activation touchpoints are integrated, consistent, and on‑strategy.
• Partner with Sr Manager, Media to align media plans with goals and priorities.
• Lead social activation planning, including content needs and calendar development.
• Develop influencer strategies, including talent identification and performance tracking.
• Monitor and analyze performance across digital platforms and optimize.
• Oversee asset routing, approvals, and final toolkit delivery.
• Manage activation budgets, PO creation, and invoice reconciliation.
• Lead planning and execution of brand experiences, events, and trade shows.
• Produce post‑campaign recaps and present insights to VP‑level stakeholders.
• Provide day‑to‑day leadership to the Activation team and mentor junior members.

Connaissances

Integrated marketing

Brand activation

Digital marketing

Influencer marketing

Budget management

Project management

Cross-functional collaboration

Formation

Bachelor's degree

Description du poste

MGA Entertainment is seeking a Senior Manager, Activation – LOL Surprise & Rainbow High, to lead North America marketing activation campaigns for two flagship brands. You will drive culturally relevant, consumer‑driven campaigns across media, social, influencer, and experiential channels, ensuring creative excellence and on‑time delivery.

You will mentor the Activation team, collaborate with media and production partners, and own budgets, asset management, and post‑campaign analysis to inform