Manager, Marketing Activation

MGA Entertainment; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Collaborative workplace

Competitive compensation & benefits

Career advancement opportunities

Job summary

MGA Entertainment seeks a Manager, Marketing Activation for L.O.L. Surprise! to lead consumer marketing initiatives in the US, driving brand awareness and engagement for a top toy brand. This role demands collaboration across Planning, Creative, Digital, and Retail teams in a fast-paced environment.

The ideal candidate has 5+ years in consumer marketing, strong analytics, and a passion for entertainment and toy markets, with a focus on multi-channel campaigns and influencer collaborations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Experience executing multi-channel marketing campaigns with proven success.
• Strong knowledge of social media platforms, influencer marketing, and content creation.
• Demonstrated ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with experience tracking and reporting on campaign performance.

Responsibilities

• Coordinate planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels.
• Collaborate with Planning and Creative Teams to develop marketing assets tailored for platforms; maintain a content calendar for YouTube, Instagram, TikTok.
• Work with Planning Team on product launches, messaging, and consumer insights; partner with Digital Strategy and Media Teams for paid media, influencer partnerships, and paid social.
• Support retail marketing by coordinating with Sales and Merchandising for in-store activations and retailer programs.
• Manage social media interactions and influencer collaborations to foster a positive brand sentiment.
• Monitor KPIs and analyze performance data to refine future marketing strategies.

Skills

Social media

Influencer marketing

Content creation

Analytics

Collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Sprout Social

Job description

MGA Entertainmentis one of the largest privately held toy and entertainment companies in the world, known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel Petz™, Micro Games of America, Fluffie Stuffiez™, BABY born®and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, TikTok, Instagram and Facebook.

Mission:

The Manager, Marketing Activation for L.O.L. Surprise! will oversee the execution of consumer marketing initiatives designed to enhance brand awareness, engagement, and loyalty among a global audience. This role will focus on executing impactful marketing campaigns in the US that align with L.O.L. Surprise’s position as a leading toy brand. The ideal candidate will bring experience in consumer marketing, a collaborative mindset, and a passion for working in a fast-paced environment.

Key Responsibilities:

• Campaign Execution:

  Coordinate the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels. Ensure campaigns align with the brand’s strategic vision and resonate with the target audience.

• Content & Channel Strategy:

  Collaborate with Planning and Creative Teams to develop compelling marketing assets tailored for various platforms. Maintain a content calendar to support consistent engagement on platforms such as YouTube, Instagram, and TikTok.

• Cross-Functional Collaboration:

  Work closely with the Planning Team on product launches, messaging, and consumer insights. Partner with the Digital Strategy and Media Teams to align paid media efforts, including influencer partnerships and paid social strategies.

• Retail & Shopper Marketing:

  Support retail marketing initiatives by coordinating with Sales and Merchandising teams to deliver impactful in-store activations. Contribute to retailer-specific marketing programs that drive engagement and sales, and ensure alignment with global counterparts.

• Community & Social Engagement:

  Manage social media interactions to nurture a loyal fan community. Partner with the PR Team to facilitate influencer collaborations and media outreach, generating earned media and fostering positive brand sentiment.

• Performance Tracking & Optimization:

  Monitor KPIs for campaigns and analyze performance data to identify areas for improvement. Contribute insights to refine future marketing strategies and ensure alignment with business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Experience executing multi-channel marketing campaigns with proven success.
• Strong knowledge of social media platforms, influencer marketing, and content creation.
• Demonstrated ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with experience tracking and reporting on campaign performance.

Preferred Skills:

• Familiarity with global toy or entertainment markets.
• Proficiency in marketing tools like Google Analytics or Sprout Social.
• Knowledge of children’s digital media regulations, including COPPA compliance.

What We Offer:

• An opportunity to contribute to the growth and success of a globally recognized brand.
• A collaborative and inclusive workplace environment.
• Competitive compensation and benefits package.
• Opportunities for career advancement in a dynamic organization.

Salary:

$100,000.00 - $125,000.00 /year