Senior Activation & Engagement Lead

CVS Health; Woonsocket (RI); On-site; USD 83,000 - 183,000; Full time

Benefits offered by this job

Bonus eligibility

Equity awards

Comprehensive benefits package

Job summary

CVS Health is seeking a Senior Manager for the Supplemental Benefits and Directed Spend Team in Woonsocket, RI to own engagement initiatives and activation strategies that translate business priorities into scalable member experiences.

You will lead end-to-end execution, influence cross-functional partners, and drive measurable outcomes in activation, engagement, and program adoption, while helping shape the roadmap and long-term strategy.

Qualifications

• 5-8 years' experience in product, digital engagement, analytics, or related strategy roles.
• Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes.
• Strong analytical mindset with ability to independently identify opportunities and prioritize actions.
• Proven ability to influence cross-functional teams without direct authority.
• Strong communication skills with ability to synthesize and present insights.
• Bachelor's degree.

Responsibilities

• Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance.
• Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments.
• Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys.
• Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement.
• Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities.
• Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption.
• Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations.
• Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements.
• Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time.
• Provide mentorship and leadership, raising the bar for execution excellence.

Skills

Product management

Digital engagement

Analytics

Strategy

Cross-functional influence

Communication

Education

Bachelor's degree

Job description

CVS Health is seeking a Senior Manager for the Supplemental Benefits and Directed Spend Team in Woonsocket, RI to own engagement initiatives and activation strategies that translate business priorities into scalable member experiences.

You will lead end-to-end execution, influence cross-functional partners, and drive measurable outcomes in activation, engagement, and program adoption, while helping shape the roadmap and long-term strategy.