Senior Manager, Engagement & Activation

CVS Health Corporation; Woonsocket, Northern (RI, KY); Hybrid; USD 83,000 - 183,000; Full time

Job summary

CVS Health is seeking a Senior Manager to own and drive engagement strategies across Medicare, FSA/HSA, and Employer segments from Rhode Island. You’ll partner with Product, Marketing, and Analytics to optimize rewards, search, and shopping journeys, and you’ll lead personalization initiatives to boost conversion and program adoption.

The role emphasizes end-to-end ownership, measurable outcomes, and mentorship across teams, with a strong analytical foundation and a Bachelor’s degree.

Qualifications

• 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles.
• Ability to own initiatives end-to-end and drive measurable business outcomes.
• Strong analytical mindset with ability to independently identify opportunities and prioritize actions.
• Proven ability to influence cross-functional teams without direct authority.
• Strong communication skills with ability to synthesize and present insights.
• Bachelor’s degree.

Responsibilities

• Own and evolve Deals & Engagement Engine to improve visibility, relevance, and performance.
• Lead engagement and activation strategies across Medicare, FSA/HSA, and Employer segments.
• Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys.
• Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement.
• Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities.
• Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption.
• Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations.
• Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements.
• Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time.
• Provide mentorship and leadership, raising the bar for execution excellence.

Skills

Product management

Digital engagement

Analytics

Strategy

Education

Bachelor’s degree

Job description

CVS Health is seeking a Senior Manager to own and drive engagement strategies across Medicare, FSA/HSA, and Employer segments from Rhode Island. You’ll partner with Product, Marketing, and Analytics to optimize rewards, search, and shopping journeys, and you’ll lead personalization initiatives to boost conversion and program adoption.

The role emphasizes end-to-end ownership, measurable outcomes, and mentorship across teams, with a strong analytical foundation and a Bachelor’s degree.