Senior Account Representative

Lessiter Media, Inc.; Town of Brookfield (WI); On-site; USD 60,000 - 95,000; Full time

Job summary

Lessiter Media, Inc. in Brookfield, WI is seeking a Senior Account Representative to drive advertising and sponsorship revenue across our brands.

You will develop new business, manage client relationships, and deliver integrated marketing solutions while coordinating with internal teams to ensure campaign success. The ideal candidate has 2–5 years of B2B sales experience, strong communication and negotiation skills, and the ability to travel nationwide.

Qualifications

• Requires strong communication, presentation, negotiation, and relationship-building abilities.
• Experience achieving sales goals in B2B environments.
• Willingness to travel nationwide.

Responsibilities

• Achieve assigned advertising and sponsorship revenue goals through new business development and growth of existing accounts.
• Prospect for new clients through networking, referrals, outbound outreach, and industry research.
• Build and maintain an active sales pipeline using the CRM system.
• Sell integrated marketing solutions across print, digital, events, custom media, and sponsorship platforms.
• Prepare proposals, presentations, and contracts addressing client objectives.
• Manage an assigned portfolio of client accounts with strong relationships and growth.
• Coordinate with internal departments to ensure timely execution of campaigns.
• Provide timely sales forecasts and pipeline updates to leadership.

Skills

Communication skills

Presentation skills

Negotiation skills

Relationship-building

Education

Bachelor's degree in Business/Marketing/Communications

Tools

CRM software

Microsoft Office

Job description

Job Description

Job Description

SUMMARY

The Senior Account Representative is responsible for generating advertising and sponsorship revenue across Lessiter Media brands by developing new business opportunities, managing assigned client accounts, and delivering integrated marketing solutions. This role focuses on building long-term client relationships, achieving individual sales goals, and providing exceptional customer service while collaborating with internal teams to ensure successful campaign execution.

PRIMARY RESPONSIBILITIES

• Achieve assigned advertising and sponsorship revenue goals through new business development and growth of existing accounts.
• Prospect for new clients through networking, referrals, outbound outreach, and industry research.
• Build and maintain an active sales pipeline using the company's CRM system.
• Sell integrated marketing solutions across print, digital, events, custom media, and sponsorship platforms.
• Prepare proposals, presentations, and contracts that address client marketing objectives.
• Manage an assigned portfolio of client accounts by developing strong relationships and identifying opportunities for continued growth.
• Conduct regular client meetings to understand business goals and recommend effective marketing solutions.
• Respond promptly to client inquiries and provide a high level of customer service.
• Coordinate with internal departments to ensure timely execution and fulfillment of advertising and sponsorship programs.
• Maintain accurate customer records, sales activities, and opportunity information within the CRM system.
• Provide timely sales forecasts and pipeline updates to the Director of Sales.
• Ensure proposals, contracts, and sales documentation are accurate and complete.
• Follow company pricing guidelines, sales policies, and contract procedures.
• Develop knowledge of Lessiter Media products, audiences, and industry markets to effectively position advertising solutions.
• Participate in sales meetings, training programs, and professional development opportunities.
• Stay informed of industry trends, competitor activities, and emerging client needs.
• Perform additional duties as assigned.

QUALIFICATIONS

• Demonstrate Lessiter Media’s Core Values: Integrity & Trust, Commitment to Unmatched Excellence, Teamwork, Accountability, Be Positive, and Embrace Change.
• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Minimum of 2-5 years of business-to-business sales experience; media, advertising, publishing, or marketing sales experience preferred.
• Demonstrated success meeting or exceeding sales goals.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Ability to prospect, develop new business, and manage multiple client accounts.
• Experience using CRM software and Microsoft Office applications.
• Strong organizational, time management, and follow-up skills.
• Self-motivated with the ability to work independently and collaboratively.
• Willingness and ability to travel nationwide to meet with clients and attend industry events.

Physical Demands

This role is primarily performed in an office setting and requires frequent sitting, with occasional standing and walking. Regular use of a computer, telephone, and standard office equipment is required, along with the ability to communicate effectively. The position may involve occasional bending, reaching, or handling of files and supplies. Employees must be able to lift and move items up to approximately 25 pounds, with or without reasonable accommodation.

Work Environment

Work is performed in a professional office environment with moderate noise levels typical of business operations. Employees may occasionally enter print production areas where noise levels and moving equipment are present, provided they follow established safety procedures. The workspace is climate-controlled with standard lighting conditions. Work schedules are generally consistent with standard business hours, with occasional flexibility based on operational needs

Company Description

Lessiter Media is an established and growing niche media company serving the equine and agricultural industries with our digital, print and event platforms.

We are viewed by the industries we serve as trusted market leaders and are a multi-award winner for outstanding journalism for American Farriers Journal in the equine market, Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Precision Farming Dealer and Farm Innovations in the agricultural market. In addition, we also host these industry-leading in-person events: International Hoof-Care Summit, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit and Dealership Minds Summit.

Our culture, rooted in family ownership and entrepreneurship, fosters and rewards performance. We encourage all team members to take ownership of his or her position and take responsibility to lead and innovate. We consider our employees to be our most valuable asset and provide training and support for career growth and success.

We offer competitive compensation and benefits, and an amazingly rewarding culture and environment. Modern design features innovative and collaborative bright open floor plan with a fantastic employee lounge and free coffee. Close to some of Brookfield’s finest shopping and restaurants. Enjoy an early morning or noontime walk along a scenic nature trail.

Company Description

Lessiter Media is an established and growing niche media company serving the equine and agricultural industries with our digital, print and event platforms.We are viewed by the industries we serve as trusted market leaders and are a multi-award winner for outstanding journalism for American Farriers Journal in the equine market, Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Precision Farming Dealer and Farm Innovations in the agricultural market. In addition, we also host these industry-leading in-person events: International Hoof-Care Summit, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit and Dealership Minds Summit.Our culture, rooted in family ownership and entrepreneurship, fosters and rewards performance. We encourage all team members to take ownership of his or her position and take responsibility to lead and innovate. We consider our employees to be our most valuable asset and provide training and support for career growth and success.We offer competitive compensation and benefits, and an amazingly rewarding culture and environment. Modern design features innovative and collaborative bright open floor plan with a fantastic employee lounge and free coffee. Close to some of Brookfield’s finest shopping and restaurants. Enjoy an early morning or noontime walk along a scenic nature trail.