Account Representative

No Tillfarmer; Town of Brookfield (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Lessiter Media is seeking an Account Representative to generate advertising, digital marketing, and sponsorship revenue across its agricultural brands from Brookfield, Wisconsin. You will develop sales skills, build client relationships, prospect for new opportunities, and drive revenue growth.

The role emphasizes outbound prospecting, presenting marketing solutions, and collaborating with editorial, events, and marketing teams to deliver measurable value for advertisers.

Qualifications

• Bachelor's degree preferred in business, marketing, or communications.
• 1–3 years of sales, marketing, or related experience preferred.
• Strong communication and interpersonal skills for client relationships.
• Willingness to travel up to 25% for customer meetings and events.

Responsibilities

• Generate advertising, digital, and sponsorship revenue from assigned accounts.
• Develop customized marketing programs aligned with client objectives.
• Prospect for new business via calls, emails, and events.
• Maintain CRM records and provide activity updates to management.

Skills

Sales

CRM

Relationship building

Prospecting

Education

Bachelor's degree (business/marketing/communications)

Tools

CRM

Microsoft Office

Job description

The Account Representative is responsible for generating advertising, digital marketing, and sponsorship revenue for assigned Lessiter Media Ag properties and accounts. This position focuses on developing sales skills, building customer relationships, prospecting for new business opportunities, and supporting the growth of existing accounts.

Lessiter Media's agricultural brands are established market leaders and trusted voices in the industries they serve. Through respected publications, digital platforms, and industry-leading events, the company provides advertisers with effective marketing channels that connect them with engaged audiences and decision-makers.

This position is ideal for a motivated sales professional who is eager to develop a successful career in media sales. The role requires strong communication skills, a willingness to learn, persistence in prospecting, and a commitment to achieving revenue goals.

This is a performance-driven position with an emphasis on sales activity, customer service, account development, and revenue growth.

Revenue Generation & Account Management

• Generate advertising, digital, and sponsorship revenue from assigned accounts and prospects.
• Assist in achieving monthly, quarterly, issue, and annual sales goals.
• Maintain strong relationships with existing customers while identifying opportunities for growth.
• Prospect for new business through calls, emails, networking, referrals, and market outreach.
• Present Lessiter Media's products, events, and marketing solutions to prospective clients.
• Assist in developing customized marketing programs that align with client objectives.
• Sell across Lessiter Media Ag brands, magazines, digital products, events, and sponsorship opportunities.
• Support pricing integrity by selling on value and customer outcomes.

Sales Activity & Pipeline Management

• Maintain an active pipeline of prospects and opportunities.
• Consistently perform outbound prospecting through phone calls, emails, text messages, virtual meetings, and in-person visits.
• Prepare proposals, presentations, and sales materials with guidance from management when needed.
• Follow up on proposals and customer inquiries in a timely manner.
• Keep CRM records, forecasting tools, and internal sales systems updated and accurate.
• Participate in sales reviews and provide activity updates to management.
• Demonstrate consistent sales activity and follow-through.

Client Service & Market Development

• Build trusted advisor relationships with clients through strong service and responsiveness.
• Understand customer industries, challenges, and growth opportunities.
• Recommend strategic solutions that deliver measurable marketing value.
• Collaborate with editorial, marketing, events teams to ensure successful execution of client programs.
• Resolve customer concerns quickly and professionally.
• Represent the company at trade shows, conferences, and industry events when needed.

Professional Standards & Team Contribution

• Adhere to company policies, procedures, pricing standards, and ethical expectations.
• Demonstrate professionalism in all customer and internal interactions.
• Work collaboratively with team members and contribute to a positive sales culture.
• Share marketplace intelligence, competitive activity, and sales opportunities with leadership.
• Participate in training, coaching, and sales meetings.
• Maintain a solutions-oriented attitude and strong work ethic.

Additional Responsibilities

• Perform additional duties as assigned by the President/CEO or COO.

Knowledge and Skill Requirements

• Positive attitude, competitive spirit, and desire to contribute to team success.
• Adhere to Lessiter Media's Core Values – Integrity & Trust, Commitment to Unmatched Excellence, Teamwork, Accountability, Be Positive, and Embrace Change.
• Bachelor's degree in business, marketing, communications, or related field preferred.
• 1-3 years of sales, customer service, marketing, business development, or related experience preferred.
• Strong interest in sales and professional growth.
• Effective verbal, written, and interpersonal communication skills.
• Ability to build relationships and establish credibility with customers.
• Strong organizational and time-management skills.
• Self-motivated with a willingness to learn and accept coaching.
• Basic proficiency with CRM systems, Microsoft Office products, and digital communication tools.
• Ability to manage multiple tasks and priorities.
• Willingness to travel approximately 25% to customer meetings, trade shows, and industry events as needed.

About Us

Lessiter Media is an established and growing 40-year-old niche media company serving the equine and agricultural industries with our digital, print and event platforms.

We are viewed by the industries we serve as trusted market leaders and are a multi-award winner for outstanding journalism for American Farriers Journal, Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, No-Till Farmer, Conservation Tillage Guide, Dryland No-Tiller, Strip-Till Farmer, Precision Farming Dealer and Farm Innovations in the agricultural market. In addition, we host these industry-leading in-person events: International Hoof-Care Summit, National No-Tillage Conference, National Strip-Till Conference, Dealership Minds Summit and the Precision Farming Dealer Summit.

Our culture, rooted in family ownership and entrepreneurship, fosters and rewards performance. We encourage all team members to take ownership of their position and take responsibility to lead and innovate. We consider our employees to be our most valuable asset and provide training and support for career growth and success.

We offer competitive compensation and benefits, and an amazingly rewarding culture and environment. Come join us as in our headquarters in Brookfield, Wis. Modern design features an innovative and collaborative bright open floorplan. Close to some of Brookfield’s finest shopping and best restaurants and with easy access to an adjacent scenic walking trail for an early morning or noontime walk.

This is a rare and exciting opportunity to join a great company and a great team. If you are interested in pushing your sales career upward, we’d like to hear from you.