Senior Account Executive — Culture & Influencer Strategy

Socket.dev; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

MSL in Chicago is seeking a digitally fluent Senior Account Executive for our Consumer Brands practice. You will help develop social-first ideas and integrated programs that break through culture, lead day-to-day account activities, and shape influencer and digital strategy for iconic brands.

You should understand the PESO ecosystem, manage timelines and budgets, mentor juniors, and present to clients; experience across owned social, influencer programs, earned media, and paid amplification is

Qualifications

• BA/BS degree in a related field or equivalent relevant experience
• 2-3+ years of experience in PR, influencer marketing, digital strategy, social media or integrated communications; agency experience with CPG and/or retail brands a plus
• Strong understanding of the PESO model and how earned, shared, owned and paid channels work together to build visibility
• Hands-on familiarity with digital and social work, from owned channel content and community engagement to influencer and creator programs
• Creative problem solver with a strong pulse on culture who can turn trends, tensions and audience behavior into relevant ideas for brands
• Curiosity about AI and LLM tools, including how communications, credible sources and earned media can shape brand discovery
• Strong verbal communication skills, client presence and professionalism
• Excellent writing, attention to detail, organization, multitasking and proactive project management
• Flexibility to move between different tasks, collaborate across fields and pivot quickly based on client and cultural needs
• Experience with social listening, media intelligence or measurement tools such as Brandwatch, Cision, Sprinklr, Google Trends or similar platforms a plus
• Experience working across retail or beauty brands a plus

Responsibilities

• Support development and execution of social-first consumer communications programs and ideas across the PESO ecosystem
• Support influencer and creator strategy and handle execution of influencer, celebrity and talent programs from end to end, including talent identification, briefs, content review, creative direction and reporting; paid media experience a plus
• Support owned social and community-led work, including content planning, channel activation and coordination with social, creative and media partners
• Stay close to culture, consumer behavior, platform shifts, influencer communities and emerging conversations; translate what is happening in the feed into timely ideas and opportunities for clients
• Harness AI and LLM tools to accelerate research, ideation, drafting and analysis, while understanding how earned authority, trusted content and credible voices shape brand discovery and recommendation across search and AI-powered platforms
• Collaborate across PR, social, influencer, creative, strategy, media and agency partner teams to help deliver connected work rather than channel-by-channel execution
• Develop in-person and virtual event execution logistics, including vendor coordination, run-of-show creation, real-time results management and budget management
• Write strong media, social and consumer-facing materials, including persuasive pitches, press releases, briefs, talking points and fact sheets, with a proven understanding of the media and creator landscape
• Support account management by leading client calls, developing clear recaps, handling project timelines and proactively driving next steps
• Develop program recap reports that connect performance metrics, cultural response and key takeaways to program impact and future optimization
• Support financial processes for client programs, including budget trackers, billing, invoicing and vendor payments
• Conduct research for plan development through independent desktop and social research, AI-assisted exploration where appropriate, and collaboration with in-house research and culture teams
• Provide oversight, guidance and mentorship to junior team members, contributing to a positive, inclusive and collaborative team environment
• Coordinate media and social monitoring and provide proactive updates, opportunities and thoughtful perspective for clients

Skills

Influencer marketing

Digital strategy

Social media

Client communication

Project management

Education

BA/BS degree

Tools

Brandwatch

Cision

Sprinklr

Google Trends

Job description

MSL in Chicago is seeking a digitally fluent Senior Account Executive for our Consumer Brands practice. You will help develop social-first ideas and integrated programs that break through culture, lead day-to-day account activities, and shape influencer and digital strategy for iconic brands.

You should understand the PESO ecosystem, manage timelines and budgets, mentor juniors, and present to clients; experience across owned social, influencer programs, earned media, and paid amplification is