Senior Account Executive

Krupp Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Krupp Group in New York seeks a proactive Senior Account Executive to manage day-to-day communications across a portfolio spanning women’s and men’s fashion, jewelry, accessories, travel and lifestyle. The role turns brand priorities into compelling stories and campaigns, securing visibility across editorial, VIP and influencer channels.

Working with the Director and VP, you will contribute ideas, build media relationships, and drive programs from concept through execution and reporting.

Qualifications

• NY-based with 4+ years in consumer lifestyle and/or fashion communications.
• Experience managing multiple clients and junior staff.
• Experience with paid influencer and affiliate marketing.
• Strong writing and interpersonal communication skills.
• Knowledge of global and corporate marketing is a plus.
• Able to work in a fast-paced environment.

Responsibilities

• Lead day-to-day account management across multiple clients with timely, accurate deliverables.
• Collaborate with Director and VP to develop seasonal and ongoing communications strategies across editorial, VIP and influencer channels.
• Serve as primary client contact, communicating progress, timelines and opportunities clearly.
• Bring forward ideas informed by fashion, lifestyle and media trends.
• Anticipate needs and propose solutions to senior leadership.
• Oversee weekly agendas, status documents and reporting.
• Develop and execute media outreach for placements, features and executive profiles.
• Manage paid influencer campaigns from outreach to execution with oversight.
• Track budgets, deliverables, timelines and disclosures.
• Lead talent outreach and strategic gifting programs in line with KPIs.
• Plan and execute seasonal press previews, NYFW initiatives and store openings.
• Mentor and supervise junior team members; ensure quality and deadlines.
• Improve workflows and collaboration across accounts.

Skills

Media relations

Writing

Client management

Team leadership

Strategic thinking

Tools

MS Word

Microsoft Excel

PowerPoint

Outlook

Google Workspace

CreatorIQ

Traacker

Launchmetrics

Muck Rack

Job description

Krupp Group is seeking a proactive, creative Senior Account Executive to manage day-to-day communications across a portfolio of clients spanning across a portfolio of clients spanning women’s and men’s fashion, jewelry, accessories, travel and lifestyle. This role turns brand priorities into compelling stories and campaigns, securing meaningful visibility across editorial, VIP and influencer channels.

Working closely with the Director and Vice President, the Senior Account Executive contributes original ideas, builds strong media and talent relationships, and drives programs from concept through execution and reporting.

The ideal candidate is a confident writer, resourceful, will have a track record of securing comprehensive media results, and experience executing paid influencer campaigns from start to finish. They are an organized supervisor to junior team to maximize productivity, take ownership of deliverables, while maintaining a high standard of work across accounts.

Key Responsibilities:

• Lead day-to-day account management and execution across multiple clients, ensuring deliverables are accurate, timely and aligned with client goals and KPIs.
• Partner with the Director and Vice President in developing seasonal and ongoing communications strategies across editorial, VIP and influencer initiatives.
• Serve as a primary day-to-day client contact, communicating account progress, results, timelines and opportunities with clarity and confidence.
• Proactively bring forward ideas informed by cultural moments, consumer conversations and developments across fashion, lifestyle and media.
• Anticipate account needs and flag challenges early, bringing recommended solutions to senior leadership.
• Oversee weekly call agendas, status documents and reports, connecting results to client objectives and actionable next steps.

Media Relations & Brand Storytelling

• Develop and execute consistent, targeted outreach that secures product placements, brand and designer features, executive profiles and timely commentary across print, digital and emerging media.
• Translate client priorities into compelling, newsworthy angles tailored to each outlet and audience.
• Write and edit polished press releases, pitches, brand materials and briefing documents with strong attention to accuracy, tone and detail.
• Guide the development of focused media lists and identify new outlets, platforms and editorial opportunities.
• Build and maintain relationships with editors, journalists, stylists and other industry contacts through regular outreach, market appointments, desksides and events.

Influencer & VIP Programming

• Recommend paid influencer opportunities that align with client goals, audiences and budgets.
• Manage paid campaigns from talent identification and vetting through outreach, negotiations, contracting, briefing, content approvals and execution, with senior oversight as needed.
• Track budgets, deliverables, usage rights, disclosure requirements and campaign deadlines.
• Monitor campaign performance and translate metrics into clear reporting and recommendations.
• Lead ongoing organic seeding and strategic gifting programs, identifying relevant talent and personalizing outreach to support client KPIs.
• Partner with VIP colleagues on talent opportunities, product requests and relationship development.

Events & Activations

• Manage planning and execution for seasonal press previews, NYFW initiatives, launches, store openings and other client activations.
• Coordinate timelines, guest lists, invitations, media and talent outreach, logistics and on-site responsibilities.
• Ensure events support broader communications goals through advance outreach, relationship building and post-event follow-up.

Team Leadership & Operations

• Guide and mentor Account Executives, Junior Account Executives, Coordinators and Assistants, setting clear priorities and providing constructive feedback.
• Delegate effectively, review work for quality and accuracy, and hold team members accountable for deadlines.
• Oversee account processes, including pitch tracking, sample trafficking, inventory, coverage monitoring and reporting.
• Identify ways to improve workflows and strengthen collaboration across accounts.
• Keep senior leadership informed of account progress, team needs and opportunities for additional client support.

Qualifications:

• Must be NY-based
• 4+ years of experience in consumer lifestyle and/or fashion corporate communications; agency experience preferred but not required
• Ability to manage several clients and meet their needs daily along with managing several junior team members and the intern program
• Experience across and a strong understanding of paid influencer and affiliate marketing
• Knowledge in global and corporate marketing preferred
• Self-motivated, strategic thinker with strong organizational skills and ability to function effectively in a fast-paced work environment
• Strong interpersonal communications skills and excellent writing skills
• Proficient in MS Word, Excel, Powerpoint and Outlook, Google Suite
• Proficient in influencer tracking platforms such as CreatorIQ or Traacker
• Proficient with Launchmetrics and MuckRack