Senior Account Executive

Wireside-Communications; Boston (MA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Wireside-Communications is seeking a Senior Account Executive to help manage day-to-day client accounts, execute tactics, and produce deliverables. You will own client relationships, coach junior team members, and drive media coverage for high-tech clients.

The role involves mentoring, contributing to agency marketing efforts, and expanding skills while aligning with client goals. This is a hybrid position with Boston or Richmond offices and three remote days per week.

Qualifications

• 3+ years of Public Relations, Marketing, Communications experience, or related industry.
• Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, English or related area of study.
• Superb organizational, project and time management skills to meet deadlines.
• Strong ability to write clearly and concisely.
• Strong communication and presentation skills to effectively articulate ideas to clients, colleagues and team members.
• Passion for creating excellent high-quality deliverables.
• Strong spirit of collaboration, highly self-motivated and results-driven with a can-do attitude.
• 1+ years mentoring experience.

Responsibilities

• Media Relations: Grow and solidify relationships with business, technology, broadcast and influencer media and analysts to identify and work with reporters and influencers to secure coverage for clients.
• Content Creation: Develop a full range of written materials including client correspondence, press releases, media pitches, briefing sheets, speaking abstracts, etc.
• Client Knowledge: Understand the high-tech industry and clients’ business to translate into solid PR counsel and results.
• Client Relations: Provide quality counsel, manage meetings, ensure client-ready materials and presentations.
• Account Management: Support programs from kickoff through goal achievement; manage client calls and meetings with minimal supervision.
• Agency Operations: Contribute to agency marketing efforts, assist with new business decks, participate in hiring decisions and coach junior members.
• Travel may be required.

Skills

Written communication

Verbal communication

Project management

Time management

Interpersonal skills

Analytical skills

Problem solving

Organization

Social media

Education

Bachelor’s degree in Communications/Public Relations/Marketing/Journalism/English

Tools

Cision

Agility PR

Muck Rack

PitchEngine

Business Wire

HARO

Meltwater

Job description

The Role:

Key responsibilities for this role include working closely with the senior team to help manage day-to-day operations of client accounts, execute tactics, and produce deliverables as specified in client programs. Senior Account Executives will learn how to manage/run accounts from team members senior to themselves. Helping in the management of an account includes the overall success of the account, along with owning the client relationship, ensuring high-quality service and results, and coaching and training team members.

Senior Account Executives are strategic thinkers, contributing high impact ideas to plans and programs. They support in the management, mentorship and coaching of junior team members.

Senior Account Executives drive media coverage for our clients and write compelling content that reflects the clients’ voice and messaging. Senior Account Executives participate in agency marketing and social media efforts. Additionally, the ideal Senior Account Executive actively seeks opportunities to expand their skills, thinking, professional acumen, and, ultimately, their career.

*This is a hybrid position based in either our Boston or Richmond office, with 3 remote days and 2 in-office days per week.

What You’ll Do:

• Media Relations: Grow and solidify strong relationships with business, technology, broadcast and influencer media and analysts to identify and work with reporters and influencers to secure coverage on behalf of our clients. Coach junior team members in building their media relations skills.
• Content Creation: Ability to effectively develop full range of written materials including client correspondence, press releases, media pitches, briefing sheets, speaking abstracts, etc. Review junior team members’ work to ensure client readiness.
• Client Knowledge: Comprehensive understanding of the high-tech industry, as well as deep knowledge of clients’ business, and the ability to translate that knowledge into solid PR counsel and results.
• Client Relations: Provide quality counsel to clients. Manage client meetings, ensure materials for discussion are client ready. Review client measurement presentations. As a key contributor to projects and programs, you build trust with the client point of contact and teams; demonstrate professional conduct and demeanor; analyze, contextualize, and frame information from various sources, with a view toward development of strategic recommendations.
• Account Management: Support programs and projects from kickoff through goal achievement. Manage client calls and meetings with little supervision. Manage both up and down, ensuring teams are meeting their deadlines and goals.
• Agency Operations: Contribute to agency marketing efforts including awards and social media posts. Participate and provide ideas to the new business process, creating baseline decks/proposals. Provide input on hiring decisions and annual reviews for junior team members. Coach and create opportunities for junior team members. Always represent Wireside well. Track time and support general agency operational tasks.
• Travel may be required.

Required Skills/Abilities:

• Outstanding written and verbal communication, project management and time management.
• Excellent interpersonal and client service skills.
• Organized with the ability to focus while working off-site.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Understanding of social community management and best practices and platforms
• Proficient with Microsoft Office Suite or related software.
• Commitment to personal accountability.

Requirements:

• 3+ years of Public Relations, Marketing, Communications experience, or related industry.
• Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, English or related area of study.
• Superb organizational, project and time management skills to meet deadlines.
• Strong ability to write clearly and concisely.
• Strong communication and presentation skills to effectively articulate ideas to clients, colleagues and team members.
• Passion for creating excellent high-quality deliverables.
• Strong spirit of collaboration, highly self-motivated and results-driven with a can-do attitude.
• 1+ years mentoring experience.

Preferred:

previous experience in B2B, high-tech sector, agency or corporate. Use of tools such as Cision, Agility PR, Muck Rack, PitchEngine, Business Wire, HARO, Meltwater, or similar standard PR tools/software.