Senior Account Executive, PR

Remote; San Francisco (CA); Remote; USD 90,000 - 120,000; Full time

Job summary

Codeword, a remote-first PR and marketing agency, is seeking a Senior Account Executive to be a key day-to-day contact across up to six accounts, turning complex tech into compelling stories and delivering high-impact earned attention for clients.

You will cultivate journalist relationships, craft tailored pitches, manage speaking and awards efforts, attend events, and collaborate with Strategy and Insights teams while leveraging AI to improve efficiency without compromising quality.

Qualifications

• 3+ years of experience in tech (B2B and/or consumer).
• You’re an avid trendspotter with creative storytelling for modern audiences.
• Comfortable servicing a broad range of clients from startups to large enterprises.
• Owns deliverables in a high-context, low-control environment without step-by-step guidance.
• Maintains deep, respectful media relationships with reporters, influencers and analysts.

Responsibilities

• Lead day-to-day program execution across up to 6 accounts with Strategy team support.
• Build enduring relationships with journalists, creators and analysts.
• Craft tailored pitches that turn complex tech into compelling stories.
• Score earned attention across all media verticals and mediums.
• Own clients’ speaking and awards programs and manage stage appearances.
• Attend trade shows, conferences and events as Codeword representative.
• Collaborate with Insights & Analytics to report PR ROI.
• Leverage AI tools to streamline workflow while maintaining human-quality control.
• Lead by example and mentor junior talent on client-facing work and narrative building.
• Foster long-term client relationships and bring creative ideas beyond traditional PR.

Skills

Tech experience in B2B/B2C

Trend spotting

Client servicing

Ownership of deliverables

Media relations

Storytelling

Job description

About Us

Codeword is a communication agency that helps brands create breakthrough comms, content, and community experiences.

We’re a fast-moving team of writers, editors, designers, strategists, videographers, PR mavens, and even a few traditional marketers.

Our incredible roster of global brands trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose.

Codeword is a remote-first agency, with physical offices in NYC and SF that we won’t make you visit.

About You:

• 3+ years of experience in tech (B2B and/or consumer)
• You have your ear to the ground on the latest in media, are an avid trendspotter, and bring creative thinking to storytelling.
• You are comfortable servicing a broad range of clients, from nimble startups to large enterprises and publicly traded companies, matching the tone to reinforce client confidence.
• You thrive in a high-context, low-control environment, taking ownership of deliverables (e.g. first-drafts of pitches and story-angles) without waiting for step-by-step direction.
• You treat media relationships with deep respect, avoiding “spray and pray” tactics to build long-term trust with reporters, influencers and analysts.

About This Role:

The Senior Account Executive is a key day-to-day client contact and seasoned executional hand on accounts (maximum of 6). You are in the business of providing long-term value to clients and executing bespoke, high-impact earned attention strategies aligned directly with their business outcomes.

This is one of the heaviest media relations roles on the PR team with an expectation that you’ll be proactively developing hard-hitting story angles that regularly turn into results for clients. You’re growing your own industry reputation and Rolodex, and love meeting with journalists, influencers, and industry experts.

You’ll operate with outcome-oriented autonomy, using AI tools to eliminate process bloat and low-value tasks so you can focus on high-impact strategic work.

Previous experience in the tech (B2B or B2C) world is critical, as well as a deep understanding of the shifting earned media landscape and how to measure the value of a PR win in the context of a client’s business goals.

You’ll thrive if you’re an energetic, nimble self-starter who pushes for continuous evolution, shoots their shot with bold creative ideas, and acts as a trusted advisor to clients and executives.

What You’ll Be Doing:

• Lead day-to-day program execution across up to 6 accounts, deploying tailored earned attention strategies alongside a dedicated resource from our Strategy team, day-to-day account leads and a S/VP.
• Build enduring, first-name-basis relationships with journalists, creators, and analysts.
• Craft tailored, high-value pitches (no "spray and pray") that turn complex tech into compelling stories.
• Score earned attention for your clients across all media verticals and mediums.
• Take ownership of clients’ speaking and awards programs, identifying best-fit opportunities, crafting submissions, and managing stage appearances.
• Attend trade shows, conferences, and other events as a representative of Codeword.
• Support with building industry-leading reports on PR program ROI with our Insights & Analytics team.
• Leverage AI tools smartly and precisely to streamline workflow and automate administrative tasks, maintaining a high bar of human-in-the-loop quality.
• Lead by example by securing impactful media wins and guiding junior talent on client-facing work and narrative building.
• Support your account teams in building lasting relationships with clients.
• Bring creative ideas to your clients outside of traditional PR, utilizing Codeword’s full service capabilities.

#LI-AK1

#LI-Remote