Senior Account Executive, B2B Media Public Relations & Marketing

DiGennaro Communications; New York (NY); Hybrid; USD 68,000 - 83,000; Full time

Job summary

DiGennaro Communications, a hybrid PR and marketing firm in New York, seeks a Senior Account Executive to drive integrated programs across earned media, social, content and events. You will work with senior leadership to develop campaigns that build awareness, strengthen brand reputation, and engage key audiences.

You will secure media coverage, craft pitches, support news bureau efforts, monitor trends, and provide counsel aligned with client objectives in a fast-paced, entrepreneurial

Qualifications

• 3-4 years of experience in public relations, integrated communications and/or marketing.
• Experience in B2B technology communications, ideally within the adtech or commerce ecosystem.
• Experience supporting integrated client programs across earned media/media relations, social media, content development and events.
• Experience working with clients in media, advertising, adtech, martech and/or related B2B industries.
• Strong writing and content-development skills across formats, including media materials, thought leadership, executive content, social content and event-related materials.
• Experience contributing to social media strategy and content, particularly LinkedIn and other B2B-focused platforms.
• Bachelor's degree or equivalent relevant professional experience.

Responsibilities

• Developing and executing integrated communications and marketing programs across earned media, social media, content and events.
• Securing high-impact earned media coverage by building and leveraging relationships with top-tier business, trade, and broadcast media, as well as influencers.
• Supporting news bureau and proactive media relations efforts, identifying timely opportunities for clients to participate in relevant industry, business and cultural conversations.
• Actively monitoring media, industry developments and emerging trends to identify newsworthy opportunities and develop recommendations for stories, content and broader marketing activations.
• Providing thoughtful counsel and recommendations to clients, demonstrating an understanding of their business objectives, audiences and the evolving media and marketing landscape.
• Developing media materials, targeted media lists and creative pitches that generate interest in client news, thought leadership and brand stories.
• Developing social media content and campaigns, including LinkedIn and other relevant platforms, and helping clients extend earned media and thought leadership across social channels.
• Contributing to content creation across channels, including press releases, bylines, executive thought leadership, social content, event materials and other brand storytelling.
• Editing and proofing a variety of content to ensure creativity, quality, accuracy and consistency of voice.
• Bringing an understanding of the industry's major tentpoles, conferences and events, and identifying opportunities for clients to participate through speaking, media engagement, content and other activations.
• Supporting the planning and execution of events and experiential opportunities, including on-site support at conferences and events as needed.
• Conducting research and analysis on topics, audiences and trends relevant to clients and translating insights into actionable communications and marketing ideas.
• Staying current on industry news, media trends, social platforms, emerging technologies and evolving marketing practices.
• Attending and actively participating in client meetings, bringing forward ideas, recommendations and a proactive point of view.
• Preparing status reports, editorial/content calendars and other tools that help manage integrated client programs.
• Participating in new business development and agency marketing initiatives, contributing ideas that demonstrate the breadth of our PR, communications and integrated marketing capabilities.

Skills

Public relations

Integrated communications

B2B technology communications

Media relations

Content development

Social media strategy

Event communications

Writing skills

Project management

Education

Bachelor's degree or equivalent

Job description

As a Senior Account Executive, you will play a key role across several accounts, helping develop and execute integrated communications and marketing programs that span earned media,, social media, events and content creation. This is a hybrid PR and marketing role for someone who understands how these channels work together to build awareness, strengthen brand reputation and engage key audiences.

Working with strategic oversight from senior leadership, responsibilities include:

• Developing and executing integrated communications and marketing programs across earned media, social media, content and events.
• Securing high-impact earned media coverage by building and leveraging relationships with top-tier business, trade,and broadcast media, as well as relevant influencers.
• Supporting news bureau and proactive media relations efforts, identifying timely opportunities for clients to participate in relevant industry, business and cultural conversations.
• Actively monitoring media, industry developments and emerging trends to identify newsworthy opportunities and develop recommendations for stories, content and broader marketing activations.
• Providing thoughtful counsel and recommendations to clients, demonstrating an understanding of their business objectives, audiences and the evolving media and marketing landscape.
• Developing media materials, targeted media lists and creative pitches that generate interest in client news, thought leadership and brand stories.
• Developing social media content and campaigns, including LinkedIn and other relevant platforms, and helping clients extend earned media and thought leadership across social channels.
• Contributing to content creation across channels, including press releases, bylines, executive thought leadership, social content, event materials and other brand storytelling.
• Editing and proofing a variety of content to ensure creativity, quality, accuracy and consistency of voice.
• Bringing an understanding of the industry's major tentpoles, conferences and events, and identifying opportunities for clients to participate through speaking, media engagement, content and other activations.
• Supporting the planning and execution of events and experiential opportunities, including on-site support at conferences and events as needed.
• Conducting research and analysis on topics, audiences and trends relevant to clients and translating insights into actionable communications and marketing ideas.
• Staying current on industry news, media trends, social platforms, emerging technologies and evolving marketing practices.
• Attending and actively participating in client meetings, bringing forward ideas, recommendations and a proactive point of view.
• Preparing status reports, editorial/content calendars and other tools that help manage integrated client programs.
• Participating in new business development and agency marketing initiatives, contributing ideas that demonstrate the breadth of our PR, communications and integrated marketing capabilities.

EXPERIENCE & ATTRIBUTES

• 3-4 years of experience in public relations, integrated communications and/or marketing, ideally at a PR or integrated agency. Experience in a communications role within an advertising, media or marketing agency environment is also relevant.
• Experience in B2B technology communications , ideally within the adtech or commerce ecosystem. Candidates should have experience supporting national media relations, working on fast-paced teams, and playing a central role in integrated programs for B2B technology clients.
• Experience supporting integrated client programs across earned media/media relations, social media, content development and events, with an understanding of how these channels work together.
• Experience working with clients in media, advertising, adtech, martech and/or related B2B industries strongly preferred.
• Strong understanding of the B2B media and marketing landscape, particularly across media, adtech and martech.
• Demonstrated media relations experience, including developing pitches, building media relationships and identifying proactive news opportunities.
• Strong writing and content-development skills across formats, including media materials, thought leadership, executive content, social media and event-related materials.
• Experience contributing to social media strategy and content, particularly LinkedIn and other B2B-focused platforms.
• Familiarity with major industry tentpoles, conferences and events, and experience supporting event-related communications and activations.
• Experience collaborating across internal teams and managing day-to-day client communications with professionalism and sound judgment.
• Mastery of the foundational skills expected at this level, including working in a fast-paced environment with shifting priorities; managing multiple deadlines; high-caliber writing; active listening; strong attention to detail; and comfort with digital and social platforms.
• Compelling communicator and relationship builder with an entrepreneurial mindset, strong judgment and a proactive approach to problem-solving.
• Bachelor's degree or equivalent relevant professional experience.
• Real passion and enthusiasm to be part of an independent, woman-owned agency committed to delivering unparalleled service to its clients and providing career-defining experiences and opportunities to its team members.
• Good, smart, kind human with empathy, understanding and a great sense of humor who believes in balance and wants to work with others who are similar and feel the same

Salary Commensurate with Experience. $75k+