Senior Account Executive

Event Marketer; Albuquerque (NM); On-site; USD 75,000 - 115,000; Full time

Job summary

Event Marketer is seeking a Senior Account Executive to drive revenue across broadcast, digital, and sponsorships. You will prospect and close new direct advertisers while expanding opportunities with agencies, building multiplatform campaigns, and presenting results.

You’ll manage a portfolio of key accounts, run needs analyses, and craft proposals aligned with client goals. Strong negotiation, presentation, and CRM skills are essential.

Qualifications

• 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
• Proven record of meeting or exceeding revenue goals and closing new direct business
• Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
• Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
• Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
• Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
• Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
• Familiarity with Wide Orbit.

Responsibilities

• Meet or exceed monthly, quarterly and annual revenue and new business targets
• Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
• Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
• Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
• Manage a book of key direct and agency accounts as a strategic marketing partner
• Run needs-analysis meetings and build custom proposals grounded in client business goals
• Negotiate rates, packages and terms while protecting inventory value and pricing integrity
• Present post-campaign results and recommendations to drive renewals and upselling
• Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
• Track market trends, competitive media spending and political, seasonal and category opportunities
• Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
• Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
• Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.

Skills

Media sales experience

Revenue growth

Negotiation

CRM proficiency

Presentation skills

Relationship-building

Driving/travel readiness

Education

Bachelor's degree in marketing, communications, business or equivalent experience

Tools

Salesforce

Matrix CRM

Wide Orbit

Job description

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.

Senior Account Executive

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.

Description

Job Responsibilities

• Meet or exceed monthly, quarterly and annual revenue and new business targets
• Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
• Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
• Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
• Manage a book of key direct and agency accounts as a strategic marketing partner
• Run needs-analysis meetings and build custom proposals grounded in client business goals
• Negotiate rates, packages and terms while protecting inventory value and pricing integrity
• Present post-campaign results and recommendations to drive renewals and upselling
• Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
• Track market trends, competitive media spending and political, seasonal and category opportunities
• Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
• Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
• Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.

Qualifications

• 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
• Proven record of meeting or exceeding revenue goals and closing new direct business
• Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
• Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
• Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
• Bachelor's degree in marketing, communications, business or equivalent experience
• Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
• Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
• Familiarity with Wide Orbit.
• Physical requirements:
  • Sits, stands and walks on a regular basis
  • Ability to communicate in English both verbally and in writing
  • Dexterity to manipulate computer keys, cell phone and other office equipment
  • Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
  • Prepare reports, business correspondence, and business proposals
  • Quick and clear thinking required
  • Ability to gather and organize large amounts of data and search for patterns and connections
• Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

Please refer to the company's website or job descriptions to learn more about them.